Eyeing IPTV for an edge: Time Warner Cable

The country's second-largest cable operator, Time Warner Cable introduced video on demand to its subscribers in 2002. Its current On-Screen Program Guide offers the standards: seven-day advance search, the ability to set reminders, and parental controls.

Enhanced TV features include Caller ID display and Start Over, where the viewer can request, from the remote, to restart a program from the beginning.

Upgrading to switched digital video may not be enough for this competitive operator: TWC confirmed in June that it will test IPTV in the Los Angeles area, using Microsoft's Mediaroom software, by the end of this year. The company had dabbled in IPTV before, but with online video sapping its subscriber base, TWC is taking a harder look at the technology.

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