American Express launches interactive advertising channels on Verizon, AT&T, Cablevision, DirecTV, Dish Network
American Express said it has launched interactive advertising channels that will help promote its credit cards to Cablevision (NYSE: CVC), Verizon (NYSE: VZ) FiOS TV, AT&T (NYSE: T) U-verse TV, DirecTV (Nasdaq: DTV) and Dish Network (Nasdaq: DISH) subscribers.
FiOS TV American Express channel
BrightLine helped Amex build the interactive TV channels. The interactive TV advertising technology firm has developed similar channels for Hellmann's Mayonnaise and Skinnygirl Cocktails. Amex is hoping to drive viewers to the channels by running commercials containing interactive overlays.
Amex announced several other interactive advertising efforts on Wednesday. The company said it will team up with Comcast (Nasdaq: CMCSA) and its NBCUniversal subsidiary on interactive ads that will run on the second-screen social TV application developed by Zeebox. It is also teaming up with Fox on a T-commerce project and running interactive ads on connected TVs from LG and Samsung.
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