An Apple TV in every living room?

In today's spotlight, FierceOnlineVideo editor Jim O'Neill takes a look at the persistent rumors that Apple (Nasdaq: AAPL) is developing a connected TV. While a TV manufactured by Apple would likely carry a big price tag and initially target early adopters, Mac fans and affluent consumers, O'Neill notes that Apple has had success with new products such as the iPhone and iPad, which now have grabbed substantial market share despite their premium price tags. "Is it that much of a reach to expect consumers looking to lay down a chunk of cash on a connected TV to add a couple of hundred more for one with an Apple logo? Not really," O'Neill says. Read more...