AT&T to add ESPN 3D to U-verse TV lineup
Two years after dropping ESPN 3D from its programming lineup, AT&T (NYSE: T) says it plans to add the channel to its U-verse TV service.
The telco will add ESPN 3D to its U-verse programming packages as part of a wide-ranging distribution deal it signed with ESPN parent Walt Disney Co. (NYSE: DIS) in January, an AT&T spokeswoman said on Friday. But the company declined to say exactly when it will become available.
AT&T had been charging U-verse subscribers a premium of $10 monthly for ESPN 3D, before it dropped the network in 2011. Restoring the channel could help AT&T compete with rivals such as Time Warner Cable and Google Fiber TV, which both offer the channel in Kansas City. Time Warner Cable charges $10 for ESPN 3D, while Google last week that it will charge $5 monthly.