AT&T adds live and out-of-home programming to U-verse apps
Two weeks after Verizon (NYSE: VZ) added out-of-home viewing capabilities to its FiOS Mobile apps, AT&T (NYSE: T) said U-verse subscribers can watch live programming on its mobile apps, including a limited amount of content available outside the home.
While AT&T said in Monday's announcement that 20 networks can be viewed outside the home, 11 of those are multiplex channels from Showtime Networks, including Showtime Beyond, Showtime Extreme, Showtime Too, Showtime Women and The Movie Channel. U-verse subscribers can also watch Showtime's Smithsonian Channel, NFL Network, NFL RedZone, Pac-12 Networks and AXS TV on its U-verse apps.
Verizon announced on Sept. 20 that it added out-of-home viewing options to its FiOS Mobile apps, including programming from BBC America, Epix, NFL Network, Tennis Channel and Scripps Networks Interactive. Cable MSOs such as Time Warner Cable (NYSE: TWC) and Comcast (Nasdaq: CMCSA) also offer their subscribers a limited number of networks that can be viewed outside the home.
Programmers like Walt Disney Co. (NYSE: DIS) and Turner Broadcasting allow subscribers to watch live programming outside the home on apps they've built for networks such as ESPN and Cartoon Network. But they don't yet let distributors offer live out-of-home viewing through U-verse, FiOS Mobile, Time Warner Cable's TWC TV or Comcast's Xfinity TV Player app.
AT&T said it will look to expand the amount of live programming it distributes to subscribers outside the home through its U-verse apps. "We're enabling our customers to watch TV on their terms when and where they want it," AT&T Home Solutions Chief Marketing Officer Mel Coker said in Monday's announcement.
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