Boxee pitches free Netflix and cloud DVR to sell new TV set-top
Boxee kicked off an aggressive promotion to drive sales of its new $99 Boxee TV set-top, offering users three free months of a Netflix (Nasdaq: NFLX) subscription and access to its cloud-based "No Limits DVR."
(Image source: Boxee)
Wal-Mart began selling the Boxee TV set-top on Thursday. The most unique feature on Boxee's new device is its ability to tune local broadcast channels with the Boxee interface. It's offering subscribers in New York, Los Angeles, Chicago, Philadelphia, Washington, D.C., Atlanta, Houston and Dallas / Fort Worth the ability to store an unlimited amount of local broadcast programming on its cloud-based DVR. That strategy could help it target Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and Charter Communications (Nasdaq: CHTR) subscribers in those cities that are considering cutting or shaving their cable subscriptions.
Boxee also said Thursday that it will offer users that own its original Boxee Box 12 free months of access to its No Limits DVR. Users that buy its new Boxee TV set-top by the end of 2012 will be able to lock in a monthly subscription price of $9.99 after its promotion period expires. It had originally said it would charge users $14.99 monthly to use the DVR feature. It's also offering a $5.99 credit that new subscribers can use to buy movies and TV shows from Vudu.