Cablevision deploys new Optimum Program Guide

New service will allow subscribers to browse 30 days of TV listings
Tools

Cablevision (NYSE: CVC) began deploying its new cloud-based Optimum Program Guide to subscribers on New York's Long Island on Wednesday.

The Optimum Program Guide has an interactive interface. 

The guide, which features an interface similar to those used for apps that Cablevision has developed for Apple's (Nasdaq: AAPL) iPad and iPhone, allows users who press the info button on their remote controls while viewing a program to find additional episodes of the same series. Subscribers can also select "more like this" to receive recommendations for similar programs.

Cablevision, which developed the guide with Hicksville, N.Y.-based Zodiac Interactive, had been referring to the guide as the Onyx guide internally and on calls with investors. "The Onyx guide is a significant change in the customer experience. I would liken it to some of the Internet video providers that are out there like Netflix (Nasdaq: NFLX), but it's actually much superior to that," Cablevision CEO Jim Dolan said on the company's second-quarter earnings call in August.

Cablevision says the new guide allows subscribers to search for more than 30 days of TV listings data. Its previous guide allowed subscribers to browse just seven days of TV listings.

For more:
- see subscriber manual  (.PDF)
- Newsday has this story (sub. req.)

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