Charlotte subscribers join the 'click' as TWC goes into Orbit with chewing gum ads

Some Charlotte, N.C. area television viewers had the opportunity to brighten their smiles and breath by ordering Orbit gum with just a click on their remote control. The offer was part of a deal tried by Time Warner Cable during an Orbit commercial on the Style channel that gave viewers the option to order a free pack of gum by tapping "yes" on their remote controls.

Charlotte was targeted not because its residents have bad teeth or breath, but because Time Warner has a large presence in the area, with about 900 corporate employees, as well as research & development facilities.

Results of the test will be "reviewed and similar projects will probably roll out nationally afterward," a TWC spokeswoman told The Charlotte Observer.

For more:
- see this story

Related articles:
Canoe launches 'real paying campaign' to ITV-equipped subscribers
IPTV: Promises made, promises unmet... still, consumers say they want interactive TV