Comcast Spotlight hits 1,000 interactive ad campaigns

Comcast Spotlight said Monday that it has surpassed the milestone of delivering 1,000 interactive TV ad campaigns which have totaled more than 2.7 billion impressions to date.

The ads, which have run on networks owned by Comcast's (Nasdaq: CMCSA) NBCUniversal, Discovery Communications (Nasdaq: DISCA) and other national cable networks, have included ads that allow subscribers to request more information about a product (RFI) by pressing the select button on their remotes when prompted by an interactive overlay. Comcast has also run "remind-record" promotional ads from TV networks aimed at getting subscribers to record programs on their DVRs, and video-on-demand telescoping ads that let a subscriber link to VOD content from an advertiser.

Comcast, which has been upgrading cable systems to support the industry's EBIF interactive TV standard, said it can now reach more than 15 million homes in 50 markets with interactive ads. The stats Comcast released Monday could help the company and its Canoe Ventures interactive advertising joint venture market interactive spots to media buyers.

Advertisers that have run interactive ads on Comcast include Nike, which has used VoD telescoping to promote the debut of The Black Mamba, a six-minute video starring NBA player Kobe Bryant. The MSO also noted that NBC has used the platform to promote the launch of new series The Voice which have generated more than 8 million impressions and 84,000 interactions with subscribers.

For more:
- see news release

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