Cox launches 'MVP Community' social TV rewards program
Cox Communications has launched a social TV rewards program called Cox MVP Community which it may use to offer rewards to subscribers who can earn points for recommending content to friends on Facebook and Twitter.
Spokesman Todd Smith said the MSO, which recently surpassed the mark of 1 million fans on its Facebook page, plans to begin promoting MVP Community this week on Facebook.
The move could see Cox compete with social TV firms such as GetGlue and Viggle, which offer viewers using apps on smartphones and tablets discounts and coupons from advertisers in exchange for "checking in" to TV shows and movies they watch. DirecTV (Nasdaq: DTV) has integrated Viggle with its satellite TV service, allowing subscribers to share information about programs they watch with remote controls.
Cox isn't yet offering prizes to MVP users. It will initially show a leaderboard which will give subscribers "bragging rights" after earning points. "We may consider redemption for prizes in the future," Smith said.
It's worth noting that Cox, which recently shut down a virtual cable trial in Orange County, Calif., called FlareWatch, is allowing any Web surfer to join its MVP Community, including viewers outside its cable footprint.
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