Cox, Verizon Wireless challenge CenturyLink with Omaha quadruple play

Joint promotion is similar to offer launched in May in Oklahoma
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Cox Communications and Verizon Wireless (NYSE: VZ) kicked off joint promotions for packages of pay TV, high-speed Internet and landline and wireless phone services in Omaha, Neb., that subscribers can order from either provider.

The companies said new and existing subscribers can get prepaid Visa cards of up to $400 depending upon how many products they order. The offer is similar to quadruple plays of digital cable and wireless phone service that Cox and Verizon began marketing to customers in Oklahoma City and Tulsa, Okla., in May.

Cox and Verizon may be able to compete more effectively against CenturyLink (NYSE: CTL) in Omaha with the joint promotion. The company, which acquired Qwest Communications last year, markets Qwest Choice TV and broadband service in Omaha.

Last December, Cox agreed to sell Advanced Wireless Service (AWS) spectrum to Verizon Wireless for $315 million. Cox and Verizon also signed separate marketing agreements, which spawned the promotions in Omaha and Oklahoma. Verizon is teaming up with Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and Bright House Networks on similar promotions in other markets.

For more:
- see the release

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