DirecTV integrates BuddyTV with program guide

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DirecTV (Nasdaq: DTV) struck a deal with social-TV developer BuddyTV Guide to integrate apps the company has built for smartphones and tablets.

The move--similar to pacts DirecTV has with social TV firms Miso and GetGlue--allows DirecTV subscribers to use the BuddyTV app to navigate live-TV programming.

AT&T (NYSE: T) has been one of the most aggressive pay TV distributors in integrating social TV applications with its U-verse TV service, striking deals last year with Miso, BuddyTV, TV Foundry and WayIn.

To date, no cable operators have integrated social TV applications with their program guides, but several technology vendors demonstrated that capability last week at The Cable Show in Boston. Comcast (Nasdaq: CMCSA) lets subscribers that take its new X1 digital video product access apps for Twitter and Facebook, but the MSO hasn't yet integrated social TV apps with the platform.

Several cable MSOs have also deployed apps for Apple's (Nasdaq: AAPL) iPhone and Google (Nasdaq: GOOG) Android devices that allow subscribers to use their mobile devices as a remote control, including Comcast, Time Warner Cable (NYSE: TWC), Verizon (NYSE: VZ) and Cablevision (NYSE: CVC).

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