Dish confirms plans to market 'Dish Smart Home Services' to subscribers
Dish Network (Nasdaq: DISH) plans market home-automation services to subscribers under the "Dish Smart Home Services" brand, spokesman Aaron Johnson told FierceCable.
Last month, Dish filed trademark applications that would allow it to use the "Dish Smart Home Services" moniker to sell home automation and security services to its satellite TV customers. The applications show that Dish would also like to use the brand to market "medical assistance services," home-theater installation services and services involving the installation and monitoring of solar-energy systems and alternative-energy products.
Johnson said Dish already provides home-theater installation services to its satellite TV subscribers.
"We expect to have more announcements about the services that we provide," Johnson said. While he wouldn't detail the type of smart-home services that Dish will offer subscribers, he said the trademark applications offer some clues. "You could imagine where we are heading," he added.
Adding home automation, monitoring and security services to its product portfolio could help Dish create a new revenue stream and help allow the company to compete with similar products from Comcast (Nasdaq: CMCSA), AT&T (NYSE: T) and Verizon (NYSE: VZ), among other rivals.
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