Dish shops $5 monthly Heartland Package

Dish Network (Nasdaq: DISH) is pitching subscribers a new $5 monthly Heartland Package that includes Hallmark Channel, Hallmark Movie Channel, GMC TV, Pixl, RFD-TV and Rural TV.

Rural TV is the only new network that is joining the Dish lineup. The satellite TV company already distributes Hallmark, GMC TV, PixL and RFD-TV in its America's Top 250 programming package.

Dish CEO Joseph Clayton has been positioning Dish as a family friendly pay TV distributor, and has used the company's acquisition of Blockbuster to strengthen its focus on families. Last summer, Dish began offering several low-priced programming packages, including a $19.99 package that includes Animal Planet, Food Network, Nick at Nite and TV Land.

The company's new Heartland package could appeal to subscribers that order other low priced programming packages.

For more:
- see the news release

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