'Echo Boomers' blowing up pay-TV model as they embrace online video
FierceOnlineVideo editor Jim O'Neill takes a look at how pay TV providers can reach the Echo Boomer generation, many of whom are shunning pay TV subscriptions. While some analysts have said cable operators and satellite providers can hook younger viewers with smaller and less expensive programming packages, O'Neill suggests providers can attract younger consumers by embracing online video programming. Read more...


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