Fav.tv arrives at intersection of IPG, social media

The interactive programming guide (IPG) sector has lured many companies looking to help TV viewers make sense of what's on TV, and just when you wouldn't think there is room for another, Fav.tv has emerged in a beta trial.

NewTeeVee reports that the site is part programming guide and part social media venue, but the twist may be that Fav.tv doesn't necessarily try to get you to share socially while you are watching, an aspect that could make it more popular to cable TV and video advertising sectors who want to encourage TV-related social activity, but don't want to actually draw eyeballs away from what's actually on TV.

For more:
- here's the NewTeeVee report

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