Fox, DirecTV retrans battle uses newspaper ads, websites

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After taking their retransmission-consent battle public last week, Fox and DirecTV (Nasdaq: DTV) are relying on the Web and newspaper advertising to communicate with subscribers who may lose programming from Fox TV stations and cable networks on Nov. 1.

Fox parent News Corp. (Nasdaq: NWSA) purchased a full-page ad in The Los Angeles Times on Sunday that had the banner headline: "Game Over." The ad--similar to newspaper ads that the company purchased in other local markets--was designed to warn DirecTV customers that they could lose access to live coverage of professional and college sports games.

As cable operators have found in retransmission disputes with local broadcasters, subscribers usually blame the company that bills them for their pay TV subscription service when programming from popular networks is dropped. DirecTV subscribers appear to be blaming the top satellite TV distributor for the potential loss of programming. There have been more than 6,000 messages posted on a website DirecTV launched to communicate with customers regarding the dispute. The most popular comments about the dispute appear to be from subscribers who blame DirecTV.

For more:
- The Wrap has this story

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