Frontier makes 'Frank the American Buffalo' star of new ad campaign
Using a talking buffalo named Frank to pitch broadband service, Frontier Communications (Nasdaq: FTR) kicked off what the company described as its first ad campaign in years.
The rural telco, which also markets FiOS TV programming on some systems and resells Dish Network's (Nasdaq: DISH) satellite TV programing package, said "Frank the American Buffalo" will be featured in broadcast, print and online ads. It's pitching new subscribers a $19.99 monthly DSL service if they sign a three-year contract.
Frontier also plans to use Frank, who the company said "clocks in at 6 feet tall, 8 feet long and 2,000 pounds" to market its products through social media and through wraps placed on its fleet of service trucks.
Led by Wink Communications founder Maggie Wilderotter, Frontier has stepped up its marketing efforts in the last year. The company targeted cable subscribers with a marketing campaign last year in which it offered new subscribers $500 Apple gift cards.
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