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Google TV lands CNN, TBS, TNT content

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Google TV has landed content from Turner Broadcasting's CNN, TBS and TNT that can be accessed by cable and satellite subscribers to authenticate that viewers are pay TV customers.

Google TV web page

Google TV's Web tour now includes this promotion for its TV channel offering.

A page on Google TV's website shows that has added channels from CNN, TBS and TNT to its content offering. Google TV has also offered movies and TV series from HBO since it debuted late last year, along with video Netflix, Amazon, Vevo and other online video sites.

Google (Nasdaq: GOOG) also added apps for TNT and TNT to its Android Marketplace last week, but later pulled the apps, GigaOm reported. A screenshot from the apps showed cable MSO Suddenlink Communications as one of the distributors that would give its subscribers access to TBS and TNT content through Google TV.

Securing content from Time Warner's (NYSE: TWX) Turner Broadcasting isn't much of a coup for Google. Turner has been one of the most aggressive programmers in distributing multiplatform content, and also supplies programming from CNN, TBS and TNT to Comcast (Nasdaq: CMCSA), Cablevision (NYSE: CVC), Verizon (NYSE: VZ) and other distributors for their TV Everywhere sites. It would be a different story if Turner agreed to distribute full-length TV episodes through Google TV to non-cable subscribers, but its contracts with major cable and satellite distributors forbid that.

For more:
- GigaOm has this story

Related articles:
TV Everywhere gets national spotlight in Turner ad campaign
Why Google can succeed where Microsoft failed
Sony cuts price on Google TV


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