HBO signs Clearleap to VOD encoding and TV Everywhere authentication deal
Clearleap said it signed a five-year deal with Time Warner's (NYSE: TWX) HBO which allows the premium network to use its encoding and authentication platform. HBO is using Clearleap's encoding technology for video-on-demand content, and its authentication platform for its HBO Go website and mobile applications.
While Clearleap has been working with HBO since 2011, the company just announced its relationship with the network and its popular TV Everywhere app this week.
"They've been a strong reference for us," Clearleap CEO Braxton Jarratt told FierceCable, noting that being able to announce HBO as a customer could help the Duluth, Ga.-based company sign similar deals with other programmers. "It's definitely going to help our business because they are such a thought leader and a technology leader," added Jarratt, a former Cox Communications executive.
In November, Clearleap announced that it signed an agreement with Scripps Networks Interactive which will see it distribute content from Food Network, HGTV, Travel Channel, Cooking Channel and DIY Network on multiple platforms, including connected TVs.
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