Media buyers shift luxury car ads to online video platforms

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More luxury automobile manufacturers are turning to online video ads to target car shoppers, with Martini Media reporting that 94 percent of luxury auto brands used online video this year. That's an increase from last year, when 65 percent of luxury brands marketed cars through online video. FierceOnlineVideo takes a closer look at some recent research reports on the trend of media buyers shifting ad dollars from TV to online video outlets . Read more

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