Samsung's $5M investment in Delivery Agent could propel t-commerce on connected TVs
T-commerce technology vendor Delivery Agent said it secured a $5 million investment from Samsung's venture capital arm.
The Samsung investment could help Delivery Agent customers such as Discovery Communications (Nasdaq: DISCA), NBC Universal, A&E Networks, HBO and Showtime sell merchandise related to their TV shows to viewers using connected TVs from Samsung. Delivery Agent also works with pay TV providers such as Verizon's (NYSE: VZ) FiOS TV and Cablevision (NYSE: CVC) to let cable subscribers buy products with a few clicks of their remote controls.
Last year, Verizon began offering FiOS TV subscribers the ability to buy products featured on hit History series Pawn Stars with their remote controls. In February, Delivery Agent worked with Cablevision and Shazam on a t-commerce application in which subscribers watching NBC's coverage of the Super Bowl could buy NFL merchandise.
Liberty Global (Nasdaq: LBTYA), Intel and Grazia Equity are also investors in Delivery Agent, which is based in San Francisco.
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