TDG: iPads drive increased TV viewing

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Tablet computers such as Apple's (Nasdaq: AAPL) iPad are helping to drive increased TV viewing, rather than cannibalize ratings, according to a research report from The Diffusion Group. TDG said 39 percent of consumers with tablets it surveyed said that the devices have led to an increase in regular TV viewing, while 15 percent said they watch less TV.  "At the moment, this is a win/win for TV networks that can monetize tablet viewing via advertising, pay-per-view, or subscription OTT [over-the-top video] revenue, while at the same time reaping the benefits of increased viewing of their regular TV programming," TDG senior analyst Bill Niemeyer said in a statement. Read more