Threesome set to launch 3D venture; UAE ops join the fold

Sony, Discovery Communications and IMAX are so enamored of 3D that they have hired Tom Cosgrove, currently Discovery Channel COO to lead a joint venture they'll be announcing this week, the New York Post reports. The JV plans to launch the service in January with a mix of movies, documentaries and children's programming.

Also in the world of three-dimensional television, AMEinfo reports United Arab Emigrate (UAE) telecom operators Etisalat and Du are launching 3D TV service. Etisalat customers will be able to watch World Cup soccer in 3D via Al Jazeera Sports at no additional charge if they have subscribed to the 16 Mbps or 30 Mbps triple play package. About 500,000 homes in the UAE now can get those packages.

Etisalat's rival Du, meanwhile, said all its TV customers can watch 3D TV under their basic package because "all Du TV decoders are already 3D and HD enabled." On the other hand, while Du plans to show fashion, art, travel, sport and lifestyle programming, it won't be showing the World Cup in 3D.

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