Time Warner Cable rolling recommendation engine from Digitalsmiths
Time Warner Cable (NYSE: TWC) said it plans to integrate a recommendation engine from Digitalsmiths with its interactive program guide, which will allow it to offer subscribers personalized recommendations for TV shows and movies.
Digitalsmiths also announced Thursday that i.TV would use its Seamless Discovery product to deliver personalized recommendations in apps it has developed for customers such as Nintendo and AOL. Nintendo recently launched a TVii interface that lets cable and satellite subscribers who buy its Wii U console navigate programming with a touchscreen gaming controller.
Striking a deal with Time Warner Cable is a big score for Digitalsmiths, which competes against technology providers such as ThinkAnalytics, Jinni, Viacess-Orca and Digit. Cox Communications announced in December that it was adding a recommendation engine from ThinkAnalytics to its Trio program guide.
Several other multichannel providers are beginning to offer subscribers personalized recommendations that suggest program titles based on viewing history, activity on social networks and other factors, including Comcast (Nasdaq: CMCSA), Cablevision (NYSE: CVC), DirecTV (Nasdaq: DTV) and AT&T (NYSE: T).
Time Warner Cable rolling out upgraded program guide
Cox adds ThinkAnalytics recommendation engine to Trio guide
Nintendo integrates cable TV and Web video programming with TVii interface
Tribune, Digitalsmiths pitch MSOs solution for multiscreen program guides