Time Warner Cable adds out-of-home viewing to TWC TV app

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Time Warner Cable (NYSE: TWC) said it'll launch an upgrade for its Apple (Nasdaq: AAPL) iOS app on Wednesday that will allow subscribers to view live and video-on-demand programming from several networks outside the home.

Source: Time Warner Cable

The upgrade, which will be available for download at 10 a.m. ET, will let subscribers watch live programming from BBC America, beIN Sports, Big 10 Network, FearNet and GMC on the iPad, iPhone, iPad Mini and iPod Touch devices. The MSO said it'll also offer local cable news programming, and video-on-demand content from several networks, including TV Guide Network, Hallmark Channel, Univision, FearNet, and Viacom's (NYSE: VIA) BET, Comedy Central, Logo and Nickelodeon.

Time Warner Cable COO Rob Marcus told analysts on an earnings call in January that Time Warner was working on signing broader carriage deals with programmers that include rights to out-of-home viewing. He said the TWC TV app generated more than 750,000 unique users in December. Adding more out-of-home content to the apps could drive increased usage and help the MSO compete with DirecTV (Nasdaq: DTV) and other rivals. Time Warner has also made multiplatform viewing options the centerpiece of a new ad campaign.

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Commentary: How Comcast, Charter and Time Warner Cable will use TV Everywhere to steal DirecTV and Dish subscribers

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