Time Warner Cable hires interior designers to pitch high-end SignatureHome service

4 ad spots focus on designers' homes rather than TWC service
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Time Warner Cable (NYSE: TWC) kicked off an ad campaign for its high-end SignatureHome service that features interior designers and architects walking viewers through their own homes.

Time Warner Cable commercial

Click here to view TWC's commercial featuring Laura McGuire. (Video courtesy of TWC)

Charging subscribers about $200 monthly, Time Warner Cable launched SignatureHome in 2011. The product comes with DVRs containing 500 GB of storage, a 50 Mbps high-speed Internet connection, premium cable channels and a 24-hour customer service line. Time Warner Cable COO Rob Marcus said in November that the company counts 67,000 SignatureHome subscribers after picking up 7,000 subscribers during the third quarter.

Time Warner Cable produced four different versions of commercials for its SignatureHome ad campaign for systems in New York, Los Angeles, Dallas and Austin. Rather than focus on technology, the spots show the interior designers touring their homes and only pitch the Time Warner Cable service at the end. "The things I choose for my home really matter to me, which is why my home is a signature home," designer Laura McGuire says in the Dallas commercial.

For more:
- see the Dallas commercial
- see the release

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