TWC ditches longtime ad agency, Ogilvy & Mather

Tools

Time Warner Cable (NYSE: TWC) has ended a 12-year partnership with the ad agency that handles its creative services, Ogilvy & Mather New York.

According to AdWeek, the agency stopped working for the MSO back in September. Consultancy Ark Advisors is now conducting a creative review for TWC -- finalists for the contract are down to DDB New York, Leo Burnett Chicago and Eleven Inc. San Francisco. 

Sterling Cooper Draper Pryce is apparently out of the running. The transition doesn't affect OMD, which handles TWC's media buys. 

TWC reps confirmed the report, but had no additional comment for FierceCable. Meanwhile, Ogilvy worldwide chief marketing officer Lauren Crampsie told AdWeek: "We did not defend the business and wish Time Warner Cable the best of luck with their agency search."

The transition comes, of course, as Charter Communications (NASDAQ: CHTR) is closing in on a $56 billion bid to acquire TWC. 

TWC is also riding a wave of momentum, adding 54,000 video customers and 281,000 high-speed Internet users in the fourth quarter. The MSO finished 2015 with 32,000 more pay-TV customers than when it started the year -- it was the first yearly growth the cable company has experienced in video in nearly a decade. 

TWC reported a 4.9 percent improvement in consolidated net revenue to $6.07 billion for the quarter. Operating income declined 8.2 percent to $1.12 billion.

For more:
- read this AdWeek story

Related articles:
TWC's $9.7M franchise-fee dispute settlement approved by L.A. City Council
TWC's Marcus: IP-only apps already opening set-top options
TWC unveils IP-only NYC test service: It's a skinny bundle after all

This story was updated on Feb. 9 to include a response from TWC.

'