Universal Sports Network touts Olympic programming with new distribution deals

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Universal Sports Network has signed new distribution deals with TV operators BendBroadband, Wave Broadband, and Local Tel. The network is a partner to NBC Sports and InterMedia Partners, LP, and it credits its latest success in part to "exclusive coverage of Olympic and endurance sports programming."

According to the company's press release, Universal Sports Network offers the most year-round Olympic related programming available on American television, and has already provided coverage of the woman's and men's CONCACAF Olympic Qualifying soccer tournaments in 2012. Next month the network will show the AIBA Americas Olympic boxing qualifying tournament, and the programmer will also feature exclusive U.S. coverage this year of high-profile non-Olympic events including the Boston Marathon and the Kona Ironman competition.

Last week, NBC Sports Network, part of Comcast-owned (Nasdaq: CMCSA) NBCUniversal, told Multichannel News that it will host a record amount of programming centered on the Olympic Games this summer. That coverage may reach as high as 300 hours of broadcast content, including video from men's and women's basketball games, women's soccer, volleyball, and more.

Universal Sports Network is a pint-sized sibling compared to the NBCU goliath, but it has demonstrated success in continuing to grow its audience footprint. The network's latest deals come on top of several other agreements with independent operators, as well as distribution partnerships with DirecTV (Nasdaq: DTV) and Dish (Nasdaq: DISH).

For more:
- see the news release
- see this Multichannel News story

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