Verizon, Coinstar sign Avail-TVN to supply programming for Redbox Instant service

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Avail-TVN said it struck deals to supply subscription video-on-demand programming to Verizon's (NYSE: VZ) FiOS TV and Redbox Instant, the streaming video service that Verizon and Coinstar plan to launch next year.

Verizon launched Avail-TVN's ViewNow service, which can deliver video in multiple formats, in October, Avail-TVN said Monday. The telco launched ViewNow "as part of an agreement that includes multiscreen rights in the future," the company added.

The Verizon and Redbox Instant deals follow an agreement Avail-TVN struck with Google (Nasdaq: GOOG) in September to provide the Internet giant with content for its Google Fiber TV service in Kansas City.

Avail-TVN said Verizon and other distributors can use ViewNow to manage programs or movies a subscriber is permitted to view. The technology could help distributors that are rolling out TV Everywhere platforms determine whether a subscriber is allowed to view programming using mobile devices while outside of the home.

Verizon and Redbox had originally planned to launch Redbox Instant by the end of 2012. Verizon CEO Lowell McAdam said earlier this month that the streaming video service, which is expected to compete with Netflix (Nasdaq: NFLX), may not debut until as late as the second quarter of 2013.

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