Verizon expands FiOS marketing aimed at young professionals

Following its launch last fall of a FiOS 50 marketing campaign in which it used social media to market FiOS TV and FiOS Internet to subscribers in the Washington, D.C., area, Verizon (NYSE: VZ) is launching similar campaigns in New York, Philadelphia, Dallas and Los Angeles. Verizon is focusing on subscribers that live in apartment buildings and other multiple dwelling units with the campaign. The telco said its FiOS services already are available to more than 2 million multi-family units in parts of 12 states and D.C. About half of all Verizon's FiOS lines opened for sale this year will be in apartments and condos. FierceIPTV takes a closer look at Verizon's hyperlocal marketing efforts. Read more...