Yahoo! next to chase TV dollars with original series
There's money to be made in over-the-top television and Web portal Yahoo! doesn't want to be left out--particularly if inclusion means grabbing a share of a burgeoning advertising base.
According to a story in Adweek, Yahoo's new media head Mickie Rosen is hot to trot with seven to 10 new series launches this year. This would push the portal's total number past 30 and seems a clear indication that Yahoo! is looking to build a programming slate that mimics a broadcast network--but with more highly focused audiences like the YouTube offerings Google is proffering.
"Our shows reach more uniques in a given month than visit Hulu, and rival some cable networks," Erin McPherson, video programming head at Yahoo! told Adweek.
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