While deployment of 4K/Ultra High-Definition services by pay-TV operators has remained stalled at the starting gate for pay-TV operators in the U.S., a wave of products and services centered out the complimentary High Dynamic Range (HDR) tech is promising to kick-start the market.
LAS VEGAS-- Sony plans to launch a 4K streaming service in the U.S. aimed at providing purchasers of its 4K Bravia TVs with some content to play on them.
LAS VEGAS-- Comcast product executives are quietly hoping to accelerate the launch of the company's HDR- and 4K-capable Xi6 set-top in time for NBCUniversal's coverage of the 2016 Summer Olympic Games, a source close to the device's development told FierceCable.
With the video industry balking at its original royalty rates, a new patent group attempting to exploit the HEVC compression standard has come up with a new fee structure.
The Better Business Bureau's National Advertising Division (NAD) has recommended that DirecTV change or ditch a TV ad starring model Hannah Davis and a talking horse.
DirecTV is currently testing live UltraHD sports transmission and expects to have a live 4K service sometime "early in 2016," according to Phil Goswitz, senior VP of video and space communications for the satellite TV operator.
While Netflix and Amazon are offering increasingly robust libraries of 4K content for their streaming customers, and Roku launched a new 4K-compatible device, pay-TV operators are once again falling behind the innovation curve.
Except for a few sporadic announcements about 4K-enabling satellite launches and 4K set-tops to be released at some undetermined future date, there has been little if any actual movement in the pay-TV industry on the UltraHD topic since January. Special report
Despite a number of product debuts by some of the largest pay-TV providers, including DirecTV, Comcast and Dish Network, the overall industry has yet to fully embrace 4K services.
After back-to-back product introductions at the beginning of this year by DirecTV, Comcast and Dish Network, it looked as though pay-TV was going to embrace 4K/UltraHD in a pretty significant way in 2015. But save for a few sporadic announcements about 4K-enabling satellite launches, there has been little if any actual movement in the pay-TV industry on the UltraHD topic since January.