Demand for 4K/Ultra HD displays in North America and Western Europe will have a compound annual growth rate of 72 percent through 2018, according to new research published Friday by Futuresource Consulting.
Comcast has become the second pay-TV operator to begin offering customers programming in the 4K/Ultra High Definition format.
Having assisted in the launch of DirecTV's 4K service, as well as a soon-to-launch Ultra HD product for a "major cable operator," venerable media services company Deluxe has officially unfurled a range of 4K offerings for pay-TV clients.
As anyone involved in the launch of HD a decade ago can tell you, getting a new resolution standard into the consumer mainstream isn't easy. And once again, we are embarking on an epic resolution upgrade quest, with the industry in the early stages of adopting 4K/Ultra HD. As consumed as we are with mega-mergers and OTT disruption, we all have to wrap our heads around 4K, because it's really happening.
Consumers are finally starting to notice how compelling 4K/ultra high definition is in their television experience. A new Strategy Analytics survey reveals that awareness in the U.S. of the 4K/Ultra HD resolution standard has increased from 39 percent of polled consumers in January to 57 percent in November.
Following through on promises that Ultra High-Def content would be available to subscribers soon, Amazon announced that some of its Prime Instant Video content can now be streamed in 4K. Likewise, Vimeo, an OTT provider that specializes in video by independent filmmakers, is easing into 4K, offering downloads of files in the format.
Awareness in the U.S. of the 4K/Ultra HD resolution standard has increased from 39 percent of polled consumers in January to 57 percent in November, according to research firm Strategy Analytics.
Video sharing platform Vimeo will now let its paying "Pro" members, as well as those selling videos on the platform, deliver 4K/Ultra HD versions of their content via download.
Driven by downward price pressure, shipments of 4K televisions spiked 500 percent year over year in the third quarter, exceeding an all-time high of 3 million.
DirecTV on Friday became the first U.S. pay-TV operator to offer 4K/Ultra HD programming, delivering a seemingly random set of Paramount theatrical titles and K2 Productions nature documentaries to subscribers equipped with Genie DVRs and Samsung 4K televisions.