BOSTON-- Premium cable provider Starz is keen to offer HDR content to its viewers, said Ray Milius, the company's EVP of programming and operations, here on the sidelines of the INTX show. However, he declined to provide any kind of a timeframe for that launch because of the many issues he said continue to hinder HDR technology.
UK-based quad-play provider Virgin Media has plans to launch a new set-top with support for UltraHD 4K.
The cable industry is rapidly becoming an extremely complex and competitive world where new technologies such as high dynamic range (HDR) and 4K are coming to market and OTT providers increasingly target viewers on tablets, smartphones and other platforms. And uncertainty regarding potential regulation looms as the FCC tries to address a market that has expanded far beyond traditional video providers and networks.
For cable industry vendors, it's the best of times and most challenging of times, all at once. Keeping up with the rapid evolution of video technology-- everything from over-the-top delivery to high dynamic range (HDR) and 4K-- is not easy. In this FierceCable special report, we've worked with research firm IHS to look at how the vendors in four key pay-TV sectors are competing by examining their challenges, opportunities and leaders.
AT&T's ambitious move into live, linear 4K broadcasting via its DirecTV business has proven challenging, as the company was forced to cancel the first two of its planned 25 MLB game broadcasts due to technical challenges. The first broadcast was canceled due to problems with a third-party production truck, and the second was scratched when the satellite TV provider found the signal to be unacceptable in early testing.
DirecTV's shift into the 4K broadcast space has been anything but easy. News reports have documented how the first two of its planned 25 Major League Baseball games broadcast in 4K had to be scrubbed due to technical issues.
DirecTV has encountered some early bumps on the road to live 4K broadcasts but it is drawing on more than a year's worth of experience to sort through the struggles of being an early mover for the emerging technology.
DirecTV will be the recipient of both cheers and jeers as the early mover for live, linear 4K broadcasts in the U.S. At the moment, it's seeing the downside, as the first two of its planned 25 MLB games broadcast in 4K had to be scrubbed due to technical issues.
The worldwide market for 4K-capable "set-tops" is set to reach $3.65 billion by 2024, according to Grand View Research, which factors OTT devices into its tally.
Friday's epic showdown between Los Angeles Dodgers ace Clayton Kershaw and San Francisco Giants pitching star Madison Bumgarner was supposed to be the first of 25 Major League Baseball games shown live in 4K by DirecTV, but technical issues kept the satellite operator from executing on the plan.