Despite a steady stream of bad news about its subscriber metrics in 2015, ESPN appears poised to grow its advertising revenue in 2016.
Beginning Thursday, Sept. 11, the International Broadcasting Conference in Amsterdam will feature many of the top executives from global media and technology companies, sharing their ideas on how the television industry will ultimately emerge from its ongoing disruption by the Internet. FierceCable looks at some of the issues in our annual IBC 2014 preview issue.
Welcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?
It's not a blip. In the second quarter, the U.S. linear television market grew its ad revenue at the slowest clip, 0.4 percent, since the Great Recession. And online video, which accounted for 98 percent of total U.S. ad market growth in Q2, is to blame.
It's difficult where to assign blame, but traditional media companies, especially broadcast and cable TV, are hardly setting the world afire with their advertising numbers. National TV advertising revenues rose only 0.2 percent in the second quarter, a number that was the worst since the recession.
Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast wants to advertise that its proposed merger with Time Warner Cable will further aid those causes.
The 2014 World Cup now playing out in Brazil is turning out to be the most accessible tournament in FIFA's history with a reach of up to 5.9 billion screens worldwide, a new report says. Alternative access on PCs, tablets and smartphones account for 57 percent of those screens, according to Ovum.
There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.
Walt Disney Co. plans to rely mostly on Internet-connected TVs from Samsung and LG to distribute a new Disney Parks app that is designed to promote Walt Disney World, Disneyland and other resorts.
Cable advertising types worried about losing ground to online video may be heartened to know that cable ads are cheaper than online ads, according to data compiled by media research firm SQAD.