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Advertising

Latest Headlines

Latest Headlines

Comcast ads to tout benefits of TWC merger for low-income families

Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast wants to advertise that its proposed merger with Time Warner Cable will further aid those causes.

Multiscreen options make World Cup Soccer most accessible ever

The 2014 World Cup now playing out in Brazil is turning out to be the most accessible tournament in FIFA's history with a reach of up to 5.9 billion screens worldwide, a new report says. Alternative access on PCs, tablets and smartphones account for 57 percent of those screens, according to Ovum.

Disney launching over-the-top Disney Parks app on Samsung, LG TVs

Walt Disney Co. plans to rely mostly on Internet-connected TVs from Samsung and LG to distribute a new Disney Parks app that is designed to promote Walt Disney World, Disneyland and other resorts.

Online video ads cost 38 percent more than cable, report says

Cable advertising types worried about losing ground to online video may be heartened to know that cable ads are cheaper than online ads, according to data compiled by media research firm SQAD.

Dish Network tips off Hopper March Madness campaign

Dish Network hired actress Rebel Wilson to provide the voice for an animated version of its "Hopper the Kangaroo" mascot in a new ad campaign that it kicked off this week.

Comcast at center of marijuana TV ad controversy

Comcast's Spotlight advertising group is at the center of a controversy about why the nation's first television advertisements for medical marijuana never reached the airwaves.

AOL selling linear TV ads through Adap.TV's Audience Path

AOL Networks is beginning to pitch linear TV ads to media buyers, using technology that it picked up with the acquisition of ad network Adap.TV last year.

Charter signs telehealth and automobile advertising deals

Charter Communications announced two deals Thursday that are aimed at helping it drive increased revenue from automobile advertising and telemedicine services.

Ad growth, carriage fee increases net gains for major content providers

Disney, Time Warner, Viacom, Fox, NBC Universal and CBS have all seen gains from ad growth and carriage fee negotiations, according to The Hollywood Reporter.

Kantar: Comcast cuts ad spending 8.6% in first 9 months of 2013

Comcast spent $1.26 billion on advertising in the first nine months of 2013, which was a decrease of 8.6 percent compared to the same period in 2012, according to a report Kantar Media released Monday.