Steve Donohue
Samantha BookmanTag:
advertising
Latest Headlines
Latest Headlines
Report: Apple's new ad campaign to focus on quality and reliability, not products
iPhone maker Apple is reportedly planning a major new ad campaign that will focus on the quality and reliability of the company's products, as well as the company's user-friendly content ecosystem, rather than specific features and functions, according to a new report from Bloomberg . The goal, according to the report, is to both counter the rise of Samsung Electronics and to redirect Apple's marketing focus away from services that are also generally available on competing products.
Media execs lament lack of Nielsen ratings for online video
Media bosses want Nielsen to measure their online audiences sooner rather than later: That was the thrust of a round-up of recent media executive comments made to investors from Bloomberg.
Video ads expected to hit Facebook this summer
Facebook users could begin seeing video ads this summer, the Financial Times reported.
Interactive Advertising Bureau's Digital Content NewFronts going strong in NYC
Online video companies are in New York this week trying to convince marketers to spend more of their ad budgets with them. It's the second year of the Interactive Advertising Bureau's Digital NewFronts--online video's answer to the upfront ad buying season that occurs every spring in Manhattan.
Frontier makes 'Frank the American Buffalo' star of new ad campaign
Using a talking buffalo named Frank to pitch broadband service, Frontier Communications kicked off what the company described as its first ad campaign in years.
Advertisers search for their online video sweet spot
One of the most compelling stories in online video right now is that of how to make money providing the service. New media is relying on old media's cash-cow standby, advertising. But how can it get those ads in front of a connected generation most effectively?
SCTE finds friendly method for disabling fast-forward in VOD programming
More cable operators may soon allow subscribers to use the fast-forward function on their remotes while watching video-on-demand programming, but make it impossible for viewers to skip commercials.
Time Warner Cable signs former Steelers coach Bill Cowher to endorsement deal
Time Warner Cable said it struck a multi-year endorsement deal with former Pittsburgh Steelers coach Bill Cowher, who will pitch its digital cable, high-speed Internet and phone products.
Report: Online video increasingly drives consumer purchases
Shoppers who view online video are "174 percent more likely to purchase" than viewers who don't, according to a research white paper developed by invodo, which said the online viewing trend will mature and explode in 2013.
Time Warner Cable EVP Joan Gillman details advanced advertising strategy
While Time Warner Cable and Comcast continue to post increased advertising revenue from new platforms such as video-on-demand and online advertising, traditional 30-second spots continue to generate the bulk of ad revenue for cable MSOs.
