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Latest Headlines

Latest Headlines

IBC preview: The future of TV gets the third degree in Amsterdam

Beginning Thursday, Sept. 11, the International Broadcasting Conference in Amsterdam will feature many of the top executives from global media and technology companies, sharing their ideas on how the television industry will ultimately emerge from its ongoing disruption by the Internet. FierceCable looks at some of the issues in our annual IBC 2014 preview issue.

At IBC, broadcasters and cable operators to chart a new path in a changing video landscape

Welcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?

Traditional TV is indeed losing significant ad market share to online video, study finds

It's not a blip. In the second quarter, the U.S. linear television market grew its ad revenue at the slowest clip, 0.4 percent, since the Great Recession. And online video, which accounted for 98 percent of total U.S. ad market growth in Q2, is to blame.

Broadcast, cable advertising numbers flat in Q2, creating concern

It's difficult where to assign blame, but traditional media companies, especially broadcast and cable TV, are hardly setting the world afire with their advertising numbers. National TV advertising revenues rose only 0.2 percent in the second quarter, a number that was the worst since the recession.

Comcast ads to tout benefits of TWC merger for low-income families

Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast wants to advertise that its proposed merger with Time Warner Cable will further aid those causes.

Multiscreen options make World Cup Soccer most accessible ever

The 2014 World Cup now playing out in Brazil is turning out to be the most accessible tournament in FIFA's history with a reach of up to 5.9 billion screens worldwide, a new report says. Alternative access on PCs, tablets and smartphones account for 57 percent of those screens, according to Ovum.

Disney launching over-the-top Disney Parks app on Samsung, LG TVs

Walt Disney Co. plans to rely mostly on Internet-connected TVs from Samsung and LG to distribute a new Disney Parks app that is designed to promote Walt Disney World, Disneyland and other resorts.

Online video ads cost 38 percent more than cable, report says

Cable advertising types worried about losing ground to online video may be heartened to know that cable ads are cheaper than online ads, according to data compiled by media research firm SQAD.

Dish Network tips off Hopper March Madness campaign

Dish Network hired actress Rebel Wilson to provide the voice for an animated version of its "Hopper the Kangaroo" mascot in a new ad campaign that it kicked off this week.

Comcast at center of marijuana TV ad controversy

Comcast's Spotlight advertising group is at the center of a controversy about why the nation's first television advertisements for medical marijuana never reached the airwaves.