Comcast said Monday that it will host a multiscreen advertising event at its Philadelphia headquarters on Nov. 7, which will include panels featuring executives from ESPN, comScore, MediaVest and Comcast.
Comcast Ventures and Liberty Global joined a $20 million investment round in SundaySky, a targeted advertising firm that Cox Communications uses to target ads to potential customers after they "abandon" its website.
Comedy Central has centralized the departments in charge of its programming delivery options, effectively tearing down a wall that existed between digital content and linear programming. The end game is to more directly serve an end user who doesn't differentiate between IP-enabled digital content and linear.
While Nielsen plans to begin measuring live TV viewing on tablets and smartphones next fall, the ratings firm reportedly won't yet track the number of viewers who use mobile devices to watch video-on-demand content.
Comcast spent $393.2 million on advertising in the second quarter, down 17.4 percent compared to the same period last year, Kantar Media said Monday.
Comcast, Time Warner Cable and Cox Communications have convinced Dish Network to let their National Cable Communications joint venture sell local ads targeting its satellite TV subscribers.
In today's spotlight, FierceCable takes a big-picture look at the local cable advertising business, which generated $2.7 billion in revenue last year. With disputes between programmers and...
Battles between cable operators and networks over the cost of programming continue to increase each year. But behind the scenes, many operators are teaming up with cable networks and even rivals like AT&T, Verizon and DirecTV to sell local cable advertising--a business that generated $2.7 billion in revenue in 2012, according to the Cabletelevision Advertising Bureau.
CBS Corp. broke ranks from fellow programmers by announcing that it will begin releasing ratings information which include data on viewing from cable video-on-demand and online video sites.
Dish Network is turning to the skies to sell its Hopper DVR, signing a marketing deal with Southwest Airlines which will allow airline passengers to watch 75 live TV channels and on-demand programs using Apple's iPad and iPhone.