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Advertising

Latest Headlines

Latest Headlines

With DirecTV purchase, AT&T is a 'sleeping ad giant,' WSJ says

While its biggest rival, Verizon, openly touts its desire to compete with Google and Facebook in the realm of digital advertising, AT&T's intentions have been less clear.

Comcast CTO: Advertisers now 'doing the limbo' to get ads onto X1 user guide

BOSTON-- A top Comcast executive said that marketers have begun to take a keen interest in getting their advertisements displayed in the company's X1 user guide.

AT&T still the biggest ad spender in the wireless biz, iSpot.tv says

In April, the wireless industry spent an estimated $217.2 million, with AT&T leading the pack for TV spend across the industry. Cricket Wireless reached the top five ranking in April with 7.7 percent of the TV spend, surpassing March's fifth-place holder Straight Talk Wireless. All in all, 19 brands ran 102 spots 39,559 times for a total of 9.7 billion TV ad impressions.

TWC tries 'mea culpa' approach in new ad campaign

A few years back, Dominos started a "mea culpa" trend in advertising, producing a series of TV commercials basically admitting that the quality of the chain's pizzas had gone bad, and that it had realized the error of its ways, faced its critics, and reinvented its own pies.

Despite pay-TV subscription losses, ESPN in line for significant ad revenue increases in 2016

Despite a steady stream of bad news about its subscriber metrics in 2015, ESPN appears poised to grow its advertising revenue in 2016.

IBC preview: The future of TV gets the third degree in Amsterdam

Beginning Thursday, Sept. 11, the International Broadcasting Conference in Amsterdam will feature many of the top executives from global media and technology companies, sharing their ideas on how the television industry will ultimately emerge from its ongoing disruption by the Internet. FierceCable looks at some of the issues in our annual IBC 2014 preview issue.

At IBC, broadcasters and cable operators to chart a new path in a changing video landscape

Welcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?

Traditional TV is indeed losing significant ad market share to online video, study finds

It's not a blip. In the second quarter, the U.S. linear television market grew its ad revenue at the slowest clip, 0.4 percent, since the Great Recession. And online video, which accounted for 98 percent of total U.S. ad market growth in Q2, is to blame.

Broadcast, cable advertising numbers flat in Q2, creating concern

It's difficult where to assign blame, but traditional media companies, especially broadcast and cable TV, are hardly setting the world afire with their advertising numbers. National TV advertising revenues rose only 0.2 percent in the second quarter, a number that was the worst since the recession.

Comcast ads to tout benefits of TWC merger for low-income families

Purporting to have helped 1.2 million low-income American families and 30,000 U.S. schools connect to the Internet, Comcast wants to advertise that its proposed merger with Time Warner Cable will further aid those causes.
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