While cable operators have never been a fan of Netflix, a recent move by Cablevision to store content on appliances attached to its network and promote Netflix in marketing materials shows that cable operators are now embracing video caching technology.
A look at what led Cablevision to allow subscription video rival Netflix to store content on appliances attached to its network as well as tout Netflix in marketing materials is one of the best examples of why cable operators are embracing video caching technology.
Samsung and LG announced last week that they have struck deals with five South Korean cable operators aimed at driving sales of new Ultra HD TVs.
Dish Network said Friday that it struck a deal with Waynesboro, Va.-based nTelos to develop a fixed wireless broadband service targeting subscribers in Virginia, West Virginia and parts of of Maryland, North Carolina, Pennsylvania, Ohio and Kentucky.
While it's unusual for cable operators to market over-the-top video programming from providers such as Netflix, that's exactly what Cablevision did on Friday.
For more than a decade, Time Warner Cable, Charter Communications and other major MSOs have focused the bulk of their marketing efforts on selling triple-plays of subscription video, Internet and phone service to subscribers for about $90 monthly. But with demand for high-speed service outpacing sales of the industry's core pay TV product, more cable MSOs are beginning to tout broadband only options.
While traditional cable operators--namely Time Warner Cable, Charter and Cablevision--have spent years trying to lure subscribers with triple-play voice, video and data bundles, they are increasingly finding the best recipe is one that includes a broadband-only option.
Cablevision recruited an industry outsider to run its customer service operations, naming former FreshDirect executive Frank Mansour EVP of customer service.
TiVo is beginning to offer new content recommendations called "What to Watch Now" to users with its iPad app, and it plans to add the system to its Premiere DVR by the end of the year.
Commenting that he's "not a big believer in the quad play," Gregg Siebert, CFO of Cablevision, said the cable company abandoned the notion of marketing a smartphone that would leverage cellular networks as well Cablevision's network of 80,000 hotspots.