Latest Headlines

Latest Headlines

Millennials time shift nearly half of their programming, study says

Millennial-aged TV viewers time-shift about 46 percent of the programming they watch, according to a new report released by comScore Tuesday. That's markedly higher than the 35 percent rate for adults 35-54 and the 30 percent recorded for adults older than 55.

Report: iOS app users are often richer than Android users

Apple iPhone users have a median income of $85,000, or 40 percent higher than those with Android devices, according to ComScore. The firm's most recent Mobile Insight report also suggests iOS users are more active on their devices--at nine hours more a month than Android users.

Nielsen: TV is still leading in viewership

There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.

Nielsen tests overnight online TV ratings with Discovery, ABC, CBS, NBC

Challenging comScore in the online video ratings business, Nielsen said Tuesday that it will test measurements of TV shows that are viewed online through a pilot program that includes Discovery Communications, A&E Networks, ABC, AOL, CBS, NBC, Fox, Univision and The CW.

Nielsen agrees to buy Arbitron for $1.26 billion

Nielsen said Tuesday that it agreed to buy Arbitron for $48 per share in cash, which values the top radio ratings firm at $1.26 billion.

ComScore launches multiplatform measurement service

ComScore is challenging Nielsen and Rentrak with the launch of a ratings service that tracks viewing on TV, web and mobile platforms.

ComScore: 11% of viewers only use Web and mobile devices to watch TV programming

Although the vast majority of viewers from major broadcast and cable networks watch their favorite programs on a TV, about 11 percent of viewers only use the Web or mobile device to watch programs,...

iOS and Android users have different taste in apps

The popularity of a smartphone app is heavily dependent on the operating system. A new study from comScore identified the top apps accessed by iOS and Android customers and found that the two

ComScore: Web surfers watched 8 billion video ads in March

U.S. Web surfers watched a record 8 billion video ads on YouTube, Hulu and other online video sites in March, ComScore said Friday. YouTube and other sites owned by Google (Nasdaq: GOOG) remained the

Nearly 50% of U.S. subscribers use mobile downloads and browsers

Essentially half of U.S. mobile subscribers are now downloading applications and using the browsers on their mobile phones, and their usage of these features is increasing at a fast pace. In its most