Latest Headlines

Latest Headlines

Nielsen tests overnight online TV ratings with Discovery, ABC, CBS, NBC

Challenging comScore in the online video ratings business, Nielsen said Tuesday that it will test measurements of TV shows that are viewed online through a pilot program that includes Discovery Communications, A&E Networks, ABC, AOL, CBS, NBC, Fox, Univision and The CW.

Nielsen agrees to buy Arbitron for $1.26 billion

Nielsen said Tuesday that it agreed to buy Arbitron for $48 per share in cash, which values the top radio ratings firm at $1.26 billion.

ComScore launches multiplatform measurement service

ComScore is challenging Nielsen and Rentrak with the launch of a ratings service that tracks viewing on TV, web and mobile platforms.

ComScore: 11% of viewers only use Web and mobile devices to watch TV programming

Although the vast majority of viewers from major broadcast and cable networks watch their favorite programs on a TV, about 11 percent of viewers only use the Web or mobile device to watch programs,...

iOS and Android users have different taste in apps

The popularity of a smartphone app is heavily dependent on the operating system. A new study from comScore identified the top apps accessed by iOS and Android customers and found that the two

ComScore: Web surfers watched 8 billion video ads in March

U.S. Web surfers watched a record 8 billion video ads on YouTube, Hulu and other online video sites in March, ComScore said Friday. YouTube and other sites owned by Google (Nasdaq: GOOG) remained the

Nearly 50% of U.S. subscribers use mobile downloads and browsers

Essentially half of U.S. mobile subscribers are now downloading applications and using the browsers on their mobile phones, and their usage of these features is increasing at a fast pace. In its most

Comcast's multiplatform measurement tests with Google, ComScore could open up VoD distribution

While Comcast (Nasdaq: CMCSA) and its NBCUniversal subsidiary still haven't detailed how much multiplatform programming they'll distribute this summer from the Summer Olympics in London, the

Nielsen settles patent-infringement suit with ComScore

Nine months after suing online video measurement firm ComScore for alleged patent infringement, Nielsen said Wednesday that it reached a settlement with ComScore that will see it pick up $19 million

comScore: 201 billion online videos viewed in October

Market research firm comScore (Nasdaq: SCOR), in its first assessment of global online video viewership, said that in the month of October more than 201 billion videos were watched online worldwide