There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.
Challenging comScore in the online video ratings business, Nielsen said Tuesday that it will test measurements of TV shows that are viewed online through a pilot program that includes Discovery Communications, A&E Networks, ABC, AOL, CBS, NBC, Fox, Univision and The CW.
Nielsen said Tuesday that it agreed to buy Arbitron for $48 per share in cash, which values the top radio ratings firm at $1.26 billion.
ComScore is challenging Nielsen and Rentrak with the launch of a ratings service that tracks viewing on TV, web and mobile platforms.
Although the vast majority of viewers from major broadcast and cable networks watch their favorite programs on a TV, about 11 percent of viewers only use the Web or mobile device to watch programs,...
The popularity of a smartphone app is heavily dependent on the operating system. A new study from comScore identified the top apps accessed by iOS and Android customers and found that the two
U.S. Web surfers watched a record 8 billion video ads on YouTube, Hulu and other online video sites in March, ComScore said Friday. YouTube and other sites owned by Google (Nasdaq: GOOG) remained the
Essentially half of U.S. mobile subscribers are now downloading applications and using the browsers on their mobile phones, and their usage of these features is increasing at a fast pace. In its most
While Comcast (Nasdaq: CMCSA) and its NBCUniversal subsidiary still haven't detailed how much multiplatform programming they'll distribute this summer from the Summer Olympics in London, the
Nine months after suing online video measurement firm ComScore for alleged patent infringement, Nielsen said Wednesday that it reached a settlement with ComScore that will see it pick up $19 million