There is very little hard data on the brave new world of disrupted video delivery and consumption. But the good news is that the major audience research companies-- Nielsen, comScore and Rentrak-- are now publishing some insights on video use through research into associated social media habits.
Mobile apps are driving 54 percent of the time consumers spend on digital media, according to comScore. The company recently released its 2015 Mobile App Report, based on behavioral data it tracks from its proprietary platform.
Millennial-aged TV viewers time-shift about 46 percent of the programming they watch, according to a new report released by comScore Tuesday. That's markedly higher than the 35 percent rate for adults 35-54 and the 30 percent recorded for adults older than 55.
Apple iPhone users have a median income of $85,000, or 40 percent higher than those with Android devices, according to ComScore. The firm's most recent Mobile Insight report also suggests iOS users are more active on their devices--at nine hours more a month than Android users.
There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.
Challenging comScore in the online video ratings business, Nielsen said Tuesday that it will test measurements of TV shows that are viewed online through a pilot program that includes Discovery Communications, A&E Networks, ABC, AOL, CBS, NBC, Fox, Univision and The CW.
Nielsen said Tuesday that it agreed to buy Arbitron for $48 per share in cash, which values the top radio ratings firm at $1.26 billion.
ComScore is challenging Nielsen and Rentrak with the launch of a ratings service that tracks viewing on TV, web and mobile platforms.
Although the vast majority of viewers from major broadcast and cable networks watch their favorite programs on a TV, about 11 percent of viewers only use the Web or mobile device to watch programs,...
The popularity of a smartphone app is heavily dependent on the operating system. A new study from comScore identified the top apps accessed by iOS and Android customers and found that the two