In my latest feature I take a look at the costs involved in cutting the cord. Even though I stuck to average broadband prices and the most popular streaming services and equipment in estimating these numbers, the breakdown confirmed a couple of big problems with living the cord-cutting dream.
Let me first say that I'm not a cord cutter. Really, I'm not. I'm just experimenting. Lots of guys who aren't cord cutters do it. But after two weeks of liberation from packaged video entertainment programming, I've reached some interesting conclusions.
If there was a unifying theory at Digital Entertainment World this week, it was that of Ralf Jacob, chief revenue officer for Verizon Digital Media Services: The check is already in the mail for bundled cable, satellite and telecommunications programming services, and we're about to see cord-cutting statistics shoot up like a media technology conference sushi buffet line.
Reviews of Dish Network's new OTT service generally say that it is technologically elegant, but lacking in the breadth and depth of programming necessary to render it "game-changing." Yet Sling TV has a few key differentiating factors that make it more than just a cheaper version of cable.
A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services. Could Dish Network's new OTT offering, Sling TV, sway those cord-maybes?
Cord cutting has largely been seen as the domain of millennials: that younger generation with lots of tech savvy but not much money. However, an analysis of Dish Network's new OTT service, Sling TV, finds that its basic channel lineup skews to a much older audience.
The number of U.S. homes with broadband service but lacking a pay-TV subscription spiked from about 1.1 million in October 2013 to 2.8 million at the end of third quarter.
NEW YORK--While a new generation of cord nevers may be willing to put up with occasional poor streaming quality of online video, cord cutters--that coveted group of past pay-TV subscribers who have ditched linear video service for Internet viewing--might return to the pay-TV fold if their streaming experience is bad.
Pay-TV operators lost a total of 179,000 video subscribers in the third quarter, more than double the 83,000 lost in Q3 2013. On Friday, that was definitive evidence enough for the Wall Street Journal to loudly declare that "'Cord cutting' is accelerating as more consumers drop cable and satellite-TV connections."
The differences between cord cutters and cord nevers is so pronounced that "any company targeting these consumers must think in terms of two distinct packaging and pricing strategies," an online video research firm says.