Since 2010, the top 40 most widely distributed cable channels have lost an average of 3.2 million subscribers, or 3 percent of their distribution. However, these networks' attrition doesn't match up with any overall decline in pay-TV usage, which despite a lot of sturm und drang, has only seen minimal sub loss.
When you're watching a whole new generation forsake your distribution scheme, and you're seeing your advertising dollars slip away to digital platforms, you do what you have to do to survive. That's a philosophy many pay-TV providers are beginning to adopt as they develop lower-priced offerings that cater to a cord-reluctant generation of millennials. FierceCable Editor Dan Frankel takes a closer look at pay-TV's OTT shift. Special Report
Programmers are suddenly willing to play ball with OTT insurgents and are conceding to pared-down bundles targeted to millennials. But is their desperation a good thing?
With Dish Network and Sony still working out the nitty-gritty content details of their respective over-the-top TV services, AT&T made its own grab for cable-wary cord-cutters and cord-nevers, announcing a $40 U-verse introductory package that offers broadband, a slimmed-down cable package, HBO and Amazon Prime membership. The caveat? The deal lasts just one year, after which subscribers must take a higher-priced, traditional IPTV bundle.
Trying its hand at an emerging pay-TV industry strategy of hooking previously uninitiated customers with stripped-down programming packages, AT&T will soon bundle broadband service, a limited number of basic cable channels, HBO and--wait for it--Amazon Prime for $40 a month.
In a statistic that probably has cable TV execs scrambling to push broadband video, only about 2 percent of the 19 percent of millennials who don't have pay TV would consider signing up in the next three months, a new report from nScreenMedia indicates.
Pay-TV operators survived the second quarter, typically their weakest for subscriber growth, with their customer bases largely intact. And the much discussed specter of cord cutting has "slowed to a crawl," according to a MoffettNathanson report.
While Comcast has continually battled a reputation for bad customer service, you've got to credit the tenacity of the service rep who handled tech blogger Ryan Block's attempt to cancel service.
Americans continue to ditch their landline service in favor of wireless, according to a new survey from the Centers for Disease Control and Prevention. However, the rate of which U.S. households are eliminating landline service has slowed down from recent years, the data shows.
Speaking at the TV of Tomorrow Show in San Francisco Wednesday, Dish Network GM of interactive and advanced TV Adam Lowy defined the desired subscriber base for his company's soon-to-be launched OTT service as being young, digital and somewhat dissonant to traditional pay-TV services.