Just over two-thirds of Netflix users also have a pay-TV subscription, and about a quarter of them are thinking about cutting the cord.
Add one more study to the litany of cord-cutting woes faced by pay-TV providers. According to a new Digitalsmiths study, 32.4 percent of current cable, satellite and IPTV subscribers say they're "on the fence" about keeping their service and would need enticement to stay. And consumers are increasingly aware of the expanded OTT options available to them, such as Sling TV, making for interesting times in the cable biz.
Approximately 8.4 million U.S. households, or 7 percent of homes, have broadband and at least one over-the-top video service, but do not subscribe to pay-TV, according to new research published Thursday by Parks Associates.
In sports, some fans will adamantly deny the facts that are right in front of them. The same dynamic, I suspect, is at play when many of us ponder pay-TV subscriber losses, and still wonder if wholesale cord-cutting by U.S. consumers will soon get underway. There shouldn't be any debate that radical change in the way U.S. consumers watch television is already occurring.
Pay-TV's first quarter earnings reports showed no definitive evidence that cord cutting is about to go viral. But the signs are troubling. In fact, an examination of linear TV ratings leads to a conclusion that television's disrupted, on-demand future isn't just inevitable, it's already here.
With subscribers for pay-TV companies collectively down 31,000 in the first quarter, cord cutting can officially be classified by the industry as a worrisome trend.
Cablevision has signed on to be the first pay-TV operator to distribute Hulu. The news comes just days after the Bethpage, N.Y.-based cable operator announced the debut of its new "cord-cutter" broadband packages that include over-the-air antennas.
Cablevision has introduced a new broadband offering specifically targeted to "cord cutters and cord nevers," packaging its Optimum broadband service with a Mohu Leaf digital TV antenna.
Speaking to a packed Las Vegas Convention Center ballroom at the National Association of Broadcasters 2015 Conference here, FCC Chairman Tom Wheeler said the pay-TV industry is in decline, and broadcasters should take advantage of the emerging cord-cutting trend.
High-profile media analyst Craig Moffett doesn't believe Sling TV, Sony's PlayStation Vue or Apple's upcoming pay-TV service will be revolutionary enough have a profound impact on the indigenous cable, satellite and IPTV industry.