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Ctam

Latest Headlines

Latest Headlines

CTAM CEO Beales to step down amid organizational changes

Veteran cable marketer Char Beales said she will retire as CEO of CTAM (Cable and Telecommunications Association for Marketing) at the end of the year.

NCTA touts cable's multiplatform capabilities in new ad campaign

The National Cable & Telecommunications Association kicked off a new ad campaign focused on showing how cable operators can deliver content and services on multiple devices, including HDTVs,

CTAM: CableMover program generated 1.8M leads for cable MSOs in 2011

The CableMover program generated 1.8 million leads from cable subscribers that moved to new homes last year, according to the Cable & Telecommunications Association for Marketing. CTAM oversees

Cable marketers use Facebook to sell Movies On Demand

Major cable MSOs have launched a Facebook app that encourages subscribers to "like" movies that they watch on cable video-on-demand platforms. CTAM's Facebook app The app was developed by

Comcast gears for nationwide rollout of next generation Xfinity TV set-top

NEW YORK -- Comcast ( Nasdaq: CMCSA ) is preparing for a nationwide rollout of its new Xfinity TV set-top which will incorporate content from Facebook and other websites, a top executive said at CTAM

Remembering Steve Jobs' impact on media and video

Steve Donohue with his first computer: an Apple II Plus On my way to the subway stop at 86th St. and Lexington Ave. in New York last night, a police officer handed me a flyer. It had a

Showtime 'click to upgrade' app wins CTAM iTV Idol competition

NEW YORK - An interactive TV application from Showtime Networks that lets cable and satellite TV subscribers upgrade to the premium network with a click of their remote controls won the iTV Idol

CTAM picks 'iTV Idol' finalists

Interactive TV applications from Showtime Networks, The Weather Channel and other technology vendors will be featured during CTAM's (the Cable and Telecommunications Association for Marketing) second

CTAM picks Rainmaker and TAMI Award recipients

CTAM (Cable & Telecommunications Association for Marketing) detailed the list of recipients for its 2011 Rainmaker and Tami Awards, which the cable marketing group will present on Oct. 7 during

Panasonic funds 2012 Olympics 3D TV broadcast

Setting the stage for U.S. cable operators to use the 2012 Summer Olympics to market 3D TV programming to subscribers, Panasonic ( NYSE: PC ) said it will sponsor 3D TV production at the London games.