Hoping to address an issue that has plagued TV Everywhere usage growth since the initiative began, Comcast has partnered with Adobe and CTAM to create what it is billing as a "universal" authentication platform.
CTAM President and CEO John Lansing is leaving the marketing group to take a job as CEO of the Broadcasting Board of Governors, an independent government agency that oversees all U.S. international news broadcasting. According to the BBG, Lansing will start his new role in September.
Cable companies and programmers will embark on a summer promotional campaign to push pay-TV customers to use TV Everywhere services, encouraging subscribers to "watch on the go."
If TV Everywhere was a major motion picture, it would be the biggest box office bomb of all time. Fully five years after its launch, only 19 percent of MVPD customers polled by the Cable and Telecommunications Association for Marketing have a firm grasp of what the TV Everywhere initiative is without having the term explained to them.
Cable marketing association CTAM said Thursday that former Scripps Networks President John Lansing will take over as CEO after longtime chief Char Beales retires at the end of the year.
Top cable lobbyist Michael Powell is the third-highest-paid association chief, trailing CEOs of groups representing the wireless and consumer electronics industries, according to a FierceCable review of tax returns filed by non-profit cable and telecom organizations.
Veteran cable marketer Char Beales said she will retire as CEO of CTAM (Cable and Telecommunications Association for Marketing) at the end of the year.
The National Cable & Telecommunications Association kicked off a new ad campaign focused on showing how cable operators can deliver content and services on multiple devices, including HDTVs,
The CableMover program generated 1.8 million leads from cable subscribers that moved to new homes last year, according to the Cable & Telecommunications Association for Marketing. CTAM oversees
Major cable MSOs have launched a Facebook app that encourages subscribers to "like" movies that they watch on cable video-on-demand platforms. CTAM's Facebook app The app was developed by