DirecTV is using dog food coupons and free canine ID tags to push subscribers to order the $5.99 monthly DogTV, which it plans to launch on Aug. 1.
DirecTV is reportedly still bidding for Hulu, while other potential buyers have dropped out of the auction for the online video site.
AT&T has reportedly joined Chernin Group to offer up a last-minute bid to acquire video streaming service Hulu.
Hulu's auction may face some hurdles, according to a report in TheWrap. Bidders are said to be unhappy with "onerous" demands placed on the potential transaction by Hulu's owners News Corp. and Walt Disney Co.
Dish Network is turning to the skies to sell its Hopper DVR, signing a marketing deal with Southwest Airlines which will allow airline passengers to watch 75 live TV channels and on-demand programs using Apple's iPad and iPhone.
DirecTV said it agreed to carry a July 13 women's mixed martial arts pay-per-view event from Invicta Fighting Championships.
DirecTV, Comcast and other national pay TV providers may face more challenging retransmission-consent negotiations with Tribune Co., which agreed Monday to buy station group Local TV Holdings for $2.73 billion in cash.
DirecTV said Thursday that it lost 200,000 more subscribers in Brazil during parts of 2012 and 2013 than previously reported, and that it fired employees at its Latin America division for artificially reducing its churn rate by crediting the accounts of subscribers who had stopped paying their bills.
Dish Network said Monday that it is expanding into the hotel entertainment and hospitality sector, launching a product called SMARTbox that can deliver 96 high-definition networks.
Time Warner Cable, Charter Communications, DirecTV and Verizon subscribers shouldn't be forced to pay extra to watch Los Angeles Lakers and Dodgers games, argue customers of the pay TV providers in a class-action suit filed against Time Warner Cable Tuesday.