When cable networks and distributors fail to agree on terms for a new contract, it often comes down to who can endure the most pain from a blackout that could leave subscribers without their favorite shows. Using the threat of a blackout has become a key negotiating tactic for both programmers and distributors, and PR strategy is now as essential as a skilled affiliate sales team.
In today's spotlight, FierceIPTV talks to Viggle President Greg Consiglio about how the company is looking to make a business out of selling ads to marketers who can reach viewers using its social TV application on smartphones and tablet computers.
DirecTV is stepping up its investment in original programming, announcing that it'll begin shooting an original drama series called Full Circle this summer at its broadcasting center in Los Angeles.
DirecTV said it struck a long-term rights deal with the Seattle Mariners, which gives the baseball team the majority stake in Root Sports Northwest, one of its three regional sports networks
Amdocs launched a new Wi-Fi product that could be used by cable MSOs to support subscribers on Wi-Fi-based phone services or to allow customers watching video on a tablet in their homes to stream the video uninterrupted on their way to work.
With DirecTV, AT&T's U-verse TV and Suddenlink Communications refusing to carry new regional sports network Comcast SportsNet Houston six months after its launch, the distributors are facing increased pressure from city officials in Houston.
The FCC gave Time Warner Cable the green light to hike basic-cable fees in several towns in Ohio and California, ruling Wednesday that it faces "effective competition" from DirecTV and Dish Network.
DirecTV said it plans to launch DogTV, a network focused on programming that can soothe or entertain canines while their owners are out of the house, in the third quarter of 2013.
DirecTV said it will launch a mosaic channel to cover the 2013 Masters Tournament, which will contain feeds of the golf championship from ESPN and CBS.
Police in San Bernardino County, Calif., arrested a 38-year-old DirecTV installer last Thursday for allegedly stealing an English Bulldog puppy from the home of a subscriber.