AT&T is quietly building a mobile advertising business alongside the cross-platform video services it is working on via its acquisition of DirecTV, according to analysts at Wells Fargo Securities. Further, AT&T is also considering a mobile-only video service.
Nearly three quarters after closing on its $49 billion purchase of DirecTV, AT&T CEO Randall Stephenson said the company is still ramping up its installation workforce for the satellite TV operator.
While the hype about virtual reality (VR) over-indexed at CES 2016, there's good reason for network operators to be interested in the technology, not the least of which is all that traffic it could generate.
AT&T posted mixed quarterly results, adding 2.8 million new connections but seeing a drop in wireless revenue year-over-year.
Comcast and DirecTV have joined Major League Baseball in settling a class-action suit filed by fans fed up with the way regional sports networks limit viewing access to their favorite teams.
Spain-based media giant Telefonica SA is considering the possible purchase of AT&T's Latin American assets, according to Reuters.
With the DirecTV's yearly licensing fee to the NFL rising slightly from around $1.4 billion every year following last year's renewal of the deal, the satellite TV operator is passing the hurt right along to its customers.
AT&T's new unlimited data service plan is likely to attract customers to both its wireless and DirecTV businesses, Moody's analysts said in a research note, but it may also hinder long-term growth of mobile data revenues.
AT&T revived its unlimited data service plan, which will give the carrier's smartphone customers unlimited talking, texting and data for $100 per month for the first line and $40 per month for each additional line-- and the fourth line won't cost anything extra. However, the carrier said the offering is only available to customers of AT&T DirecTV or AT&T U-Verse TV.
AT&T's plan to capitalize on its acquisition of DirecTV through a mobile video service and other integrated offerings may be more challenging than it appears, according to Walter Piecyk of BTIG Research.