While DirecTV continues to target cable's market share with actor Rob Lowe and his dysfunctional doppelgangers, Dish Network is now taking the fight to the home field of the satellite TV business with a new campaign targeting DirecTV subscribers.
Reviews of Dish Network's new OTT service generally say that it is technologically elegant, but lacking in the breadth and depth of programming necessary to render it "game-changing." Yet Sling TV has a few key differentiating factors that make it more than just a cheaper version of cable.
DirecTV is looking to counter the launch of Dish Network's $20-a-month OTT service with a $19.99 bundle for new customers.
AT&T reported the addition of 73,000 U-verse TV subscribers in the fourth quarter, a significant decline from the 194,000 added in the same period of 2013. In its full year and Q4 earnings call with investors Tuesday, the conglomerate attributed the decline to a "strategic move to improve profitability" by concentrating on subscribers with lower churn rates.
Take that, cool, well-adjusted, normal-armed, DirecTV subscriber Rob Lowe: Media analyst Craig Moffett predicts that starting this year, cable will reverse a decade-long trend of losing video market share to satellite.
AT&T CEO Randall Stephenson says AT&T is currently reviewing a major branding change for DirecTV, as federal regulators finish off their own review of the telco's purchase of the pay-TV operator.
DirecTV-subscribing college sports fans on the West Coast can't watch the Pac-12 Network, but they can watch University of Texas games on the Longhorn Network.
DirecTV has released increased consumer pricing for its 2015 NFL Sunday Ticket packages, following the eight-year, $12 billion re-upping of the satellite operator's licensing deal with the National Football League in early October.
DirecTV has reached a broadcast retrans renewal agreement with Cordillera Communications, restoring 10 network affiliates to its service after a 10-day blackout.
Monday's Dish Network press conference at the Consumer Electronics Show was as jarring as a ride across the outback in a pouch. It started off with CEO Joseph Clayton being escorted onto the Mandalay Bay stage by a small marching band of kangaroo-costumed players, a reference to the Hopper DVR the executive would soon laud.