Tag:

dynamic ad insertion

Latest Headlines

Latest Headlines

Canoe's Pizzurro on the company's big pivot to dynamic ad insertion

Describing Canoe's upward trajectory, Chris Pizzurro, head of product sales and marketing for the joint venture, breaks out the old hockey-stick metaphor. For anyone who has been closely following the trajectory of Canoe's puck, this is a bit of a surprise. FierceCable 's Daniel Frankel chats with Pizzurro about Canoe's VOD DAI aspirations.

Canoe's dynamic ad insertion drives joint venture's upward trajectory

Perusing the marketing material of Canoe Ventures, the joint venture launched by pay-TV operators including Comcast seven years ago to focus on advanced advertising solutions for the cable industry, you'd think you were driving by a McDonald's.

Akamai, Adobe Primetime team for server-side dynamic ad insertion

LAS VEGAS--Multiscreen provider Adobe Primetime and content delivery network provider Akamai are taking their OTT collaboration a step further with the introduction of a server-side dynamic ad insertion offering. The providers say it will boost reliability and offer the ability to scale massively.

Dish expands Nagra partnership to include TVE ad insertion, audience measurement

Dish Network has expanded its relationship with multiscreen technology vendor Nagra to include dynamic ad insertion into TV Everywhere services.

Canoe now reaching 130 DMAs, 48 out of top 50

Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.

Imagine rolls out cloud-based DVR, dynamic ad insertion

Multiscreen solutions provider Imagine Communications, a historically broadcast-focused provider, is taking a more holistic view of the IP video ecosystem, launching two components on its new CloudXtream platform: cloud DVR capability, and dynamic ad insertion. The services could be a value-add for emerging linear OTT providers like Sling TV, Sony, and Apple TV's rumored linear service, the company says.

BlackArrow partners with TWC to expand DAI to streaming devices

With its business of dynamic ad insertion into linear pay-TV VOD surging, BlackArrow announced Tuesday that it's expanding its DAI capabilities to include IP-based devices such as smartphones, streaming devices and game consoles.

Canoe: Ad impressions more than tripled from Q1 to Q4 to 2.52B

Cable industry consortium Canoe says its campaign for dynamic ad insertion into VOD more than tripled from Q1 to Q4 in terms of impressions, with the last quarter of 2014 producing 2.52 billion impressions.

Imagine buys RGB Networks, adding dynamic ad insertion to OTT, TV Everywhere offerings

Imagine Communications is adding a dynamic ad insertion component to its online video infrastructure portfolio, acquiring RGB Networks for an undisclosed amount.

Canoe now focused on dynamic ads in IP-based VOD

Canoe, the long-meandering technology consortium launched by the major MSOs more than six years ago, now has a focus and a concrete mission: developing dynamic ad insertion for pay-TV VOD delivered over IP-based channels.