LAS VEGAS--Multiscreen provider Adobe Primetime and content delivery network provider Akamai are taking their OTT collaboration a step further with the introduction of a server-side dynamic ad insertion offering. The providers say it will boost reliability and offer the ability to scale massively.
Dish Network has expanded its relationship with multiscreen technology vendor Nagra to include dynamic ad insertion into TV Everywhere services.
Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.
Multiscreen solutions provider Imagine Communications, a historically broadcast-focused provider, is taking a more holistic view of the IP video ecosystem, launching two components on its new CloudXtream platform: cloud DVR capability, and dynamic ad insertion. The services could be a value-add for emerging linear OTT providers like Sling TV, Sony, and Apple TV's rumored linear service, the company says.
With its business of dynamic ad insertion into linear pay-TV VOD surging, BlackArrow announced Tuesday that it's expanding its DAI capabilities to include IP-based devices such as smartphones, streaming devices and game consoles.
Cable industry consortium Canoe says its campaign for dynamic ad insertion into VOD more than tripled from Q1 to Q4 in terms of impressions, with the last quarter of 2014 producing 2.52 billion impressions.
Imagine Communications is adding a dynamic ad insertion component to its online video infrastructure portfolio, acquiring RGB Networks for an undisclosed amount.
Canoe, the long-meandering technology consortium launched by the major MSOs more than six years ago, now has a focus and a concrete mission: developing dynamic ad insertion for pay-TV VOD delivered over IP-based channels.
Walt Disney Co. may be able to sign carriage deals that would allow pay TV providers to offer complete seasons of its original series on subscription video-on-demand platforms similar to the approach Netflix takes in using SVOD to drive binge viewing, CEO Bob Iger said Wednesday.
A carriage deal Viacom struck with Time Warner Cable in late December includes terms that will see TWC use dynamic ad-insertion technology to deliver targeted ads in programming from Nickelodeon, Comedy Central and other Viacom-owned networks.