Dynamic video ad insertion software provider This Technology has received a $7.5 million financial boost thanks to a Series A financing round led by General Catalyst Partners.
Dynamic ad-insertion technology vendor This Technology Inc. said Comcast and Verizon FiOS TV have deployed its software, which allows pay TV providers to insert ads in free video-on-demand programming from Comedy Central, Nickelodeon, CBS and other cable and broadcast networks.
Dynamic ad-insertion technology vendor This Technology Inc. said it opened a Denver office that will be staffed by former Time Warner Cable executive Bryan Santangelo, former Cisco executive John Mick and Edgeware and BigBand veteran Sean Rooney.
BlackArrow says it's found a way to bridge the divide between "traditional linear TV ad sales" and "ad execution on new platforms" such as tablets, smartphones and other connected devices by using a new set of dynamic ad insertion services and interfaces that it first unveiled last month at a CableLabs event.
Horror network FearNet said it is beginning to sell dynamic video-on-demand ads and has so far sold spots to 10 advertisers.
Comcast struck a broad carriage deal with Scripps Networks which will help it deliver online and mobile video to subscribers of programming from HGTV, Food Network, Travel Channel and other networks owned by Scripps.
Time Warner Cable ( NYSE: TWC ) has deployed dynamic ad-insertion technology from BlackArrow to deliver targeted advertising to subscribers watching content from its free video-on-demand programming
Cable MSOs are beginning to deploy technology from BlackArrow that lets national cable networks and local cable systems deliver targeted ads in programs distributed on free VoD platforms. BlackArrow,
Advanced advertising solutions vendor BlackArrow formally announced that Canada's Rogers Communications ( NYSE: RCI ) is deploying the BlackArrow Advanced Advertising System to support video-on-demand
Rogers Communications ( NYSE: RCI ) said it is beginning to insert dynamic ads in mid-roll breaks in its free VOD programming, using technology from SeaChange International ( Nasdaq: SEAC ). The Canadian