Over-the-top video's disruption of the cable industry has been keenly felt for the past few quarter especially, as pay-TV subscriber numbers have steadily dropped. But traditional operators may have found a new source for revenue: advanced advertising services like dynamic ad insertion (DAI), programmatic buying and selling, and the audience data gleaned from these services.
With ad blocking as arguably the hottest topic in the online video industry right now, Brightcove has introduced Lift, a service designed to skate around most blocking software to deliver video ads to consumers.
Driven by increasing participation from programmers, Canoe reported an 8 percent quarter-to-quarter uptick in dynamic ad insertion (DAI) impressions into cable VOD for the second quarter.
Describing Canoe's upward trajectory, Chris Pizzurro, head of product sales and marketing for the joint venture, breaks out the old hockey-stick metaphor. For anyone who has been closely following the trajectory of Canoe's puck, this is a bit of a surprise. FierceCable 's Daniel Frankel chats with Pizzurro about Canoe's VOD DAI aspirations.
Perusing the marketing material of Canoe Ventures, the joint venture launched by pay-TV operators including Comcast seven years ago to focus on advanced advertising solutions for the cable industry, you'd think you were driving by a McDonald's.
LAS VEGAS--Multiscreen provider Adobe Primetime and content delivery network provider Akamai are taking their OTT collaboration a step further with the introduction of a server-side dynamic ad insertion offering. The providers say it will boost reliability and offer the ability to scale massively.
Dish Network has expanded its relationship with multiscreen technology vendor Nagra to include dynamic ad insertion into TV Everywhere services.
Canoe, the cable-industry joint venture specializing in dynamic ad insertion (DAI) into video-on-demand, says its reach has expanded into 130 demographic marketing areas (DMAs) across the U.S., and 48 of the top 50 DMAs.
Multiscreen solutions provider Imagine Communications, a historically broadcast-focused provider, is taking a more holistic view of the IP video ecosystem, launching two components on its new CloudXtream platform: cloud DVR capability, and dynamic ad insertion. The services could be a value-add for emerging linear OTT providers like Sling TV, Sony, and Apple TV's rumored linear service, the company says.
With its business of dynamic ad insertion into linear pay-TV VOD surging, BlackArrow announced Tuesday that it's expanding its DAI capabilities to include IP-based devices such as smartphones, streaming devices and game consoles.