Canoe, the long-meandering technology consortium launched by the major MSOs more than six years ago, now has a focus and a concrete mission: developing dynamic ad insertion for pay-TV VOD delivered over IP-based channels.
Walt Disney Co. may be able to sign carriage deals that would allow pay TV providers to offer complete seasons of its original series on subscription video-on-demand platforms similar to the approach Netflix takes in using SVOD to drive binge viewing, CEO Bob Iger said Wednesday.
A carriage deal Viacom struck with Time Warner Cable in late December includes terms that will see TWC use dynamic ad-insertion technology to deliver targeted ads in programming from Nickelodeon, Comedy Central and other Viacom-owned networks.
NEW YORK--Canoe Ventures struck a deal with Walt Disney Co.'s ABC broadcast network and ABC Family that will see the networks deliver dynamic ads in video-on-demand programming, a top executive at the advertising technology consortium backed by Comcast and Time Warner Cable said here Wednesday at The TV of Tomorrow Show.
Unicorn Media is promoting its ability to help video content owners handle the demands Twitter's content embedding function puts on publishers.
Charter Communications and Cablevision are no longer members of the Canoe Ventures advanced advertising consortium, cable MSO and Canoe executives told FierceCable this week.
Dynamic video ad insertion software provider This Technology has received a $7.5 million financial boost thanks to a Series A financing round led by General Catalyst Partners.
Dynamic ad-insertion technology vendor This Technology Inc. said Comcast and Verizon FiOS TV have deployed its software, which allows pay TV providers to insert ads in free video-on-demand programming from Comedy Central, Nickelodeon, CBS and other cable and broadcast networks.
Dynamic ad-insertion technology vendor This Technology Inc. said it opened a Denver office that will be staffed by former Time Warner Cable executive Bryan Santangelo, former Cisco executive John Mick and Edgeware and BigBand veteran Sean Rooney.
BlackArrow says it's found a way to bridge the divide between "traditional linear TV ad sales" and "ad execution on new platforms" such as tablets, smartphones and other connected devices by using a new set of dynamic ad insertion services and interfaces that it first unveiled last month at a CableLabs event.