DirecTV has quietly rebranded a product that lets subscribers transfer programs stored on DVRs to laptops and Apple's iPad and iPhone as 'GenieGO.'
While Dish Network reported increased subscriber churn in the first quarter, executives told analysts Thursday that they expect its new Hopper DVR will help it improve retention and drive increased revenue from homes that take the product.
DirecTV said it signed South Korean set-top manufacturer Humax to build a next generation version of its Genie multiroom DVR.
DirecTV launched its Genie whole-home DVR Thursday, offering new subscribers who sign two-year contracts set-tops for up to five rooms and free access to the 2012 NFL Sunday Ticket package.
DirecTV will soon begin marketing Genie, a high-definition DVR that can automatically record TV shows based on a subscriber's viewing habits, VP of Public Relations Darris Gringeri told FierceCable Wednesday.