A recent survey found that more than half of Americans use Netflix to stream content, though the streaming video on demand (SVOD) provider trails HBO in terms of original content demand, according to another study.
Looks like Jon Stewart's sojourn away from television is ending soon: The Daily Show veteran has signed a four-year deal with HBO to produce a number of projects, beginning with a series of "short-form digital content" pieces that will appear on HBO Now.
Netflix has been a runaway success for the last few years, but its CEO Reed Hastings admitted there is one threat that always loomed over the SVOD service: TV Everywhere. However, the pay-TV industry's inability to capitalize on their technology meant that operators and distributors have failed to be "relevant for the Internet" as over-the-top providers bloom.
Sesame Workshop, the nonprofit organization behind Sesame Street, announced a programming deal that will send Sesame Street from its longtime publicly-subsidized home on PBS to the corporate Time Warner-owned home of Westeros on HBO. The move may have surprised viewers, but for those who know the volatile content market, shifting to the premium network is a shrewd strategy driven by the realities of the television market.
Signaling the importance of kiddie audiences in direct-to-consumer subscription programing models, HBO has formed a unique partnership with PBS, taking first-run rights to the iconic series Sesame Street and fully backing the show's production.
HBO CEO Richard Plepler dismissed concerns that the company's new direct-to-consumer streaming service, HBO Now, is cannibalizing its core pay-TV product.
Time Warner-owned premium network HBO saw its second-quarter revenues grow to almost $1.44 billion, up 1 percent, or $21 million, from $1.42 billion a year previously, thanks to increased subscriptions. But the cost of launching its new standalone OTT service, HBO Now, exceeded that revenue gain.
After declaring a stand-alone, OTT version of his premium cable service as a "tide that has to turn" last October, Starz CEO Chris Albrecht told investors today he hasn't decided when the company will actually launch a direct-to-consumer product.
Verizon Wireless said that its subscribers will be able to access HBO Now, the offering from the premium TV network that lets customers access its content without a TV subscription. Verizon also said that HBO content, though not necessarily HBO Now, will be part of its over-the-the-top mobile video service, which is continuing to get fleshed out.
HBO's standalone over-the-top SVOD service, HBO Now, continues to expand beyond its initial Apple TV boundaries. The provider announced that Verizon broadband customers, including both FiOS and high-speed Internet customers, now can sign up for the service. HBO Now is also giving new customers from Verizon a free 30-day trial.