SVOD provider Netflix, which launches in Australia on March 24, has taken a page out of HBO's marketing playbook. The company is reportedly "looking the other way" regarding VPN masking, which allows Aussies to access the U.S. region of its streaming service, in order to build hype around its upcoming local product, Mashable says.
More details are beginning to emerge on HBO's new standalone online video service, HBO Now. The latest: Its deal to launch exclusively on Apple TV is apparently part of a strategy to be available to subscribers through partners, rather than directly.
Cablevision has become the first MVPD to embrace HBO's new a la carte streaming product, offering HBO Now to its Optimum broadband customers as an integrated service.
Among all MVPDs, Comcast will be most impacted by HBO's decision to launch an over-the-top service.
Time Warner Inc. CEO Jeff Bewkes had a rather simple answer as to why HBO Now has a single, exclusive over-the-top partner in Apple: It's the marketing.
Apple announced Monday that HBO's new a la carte streaming service, HBO Now, will launch exclusively on Apple TV and iOS devices in April, at a price of $14.99 a month.
This is why TV Everywhere can't have nice things. The tech blogosphere has erupted into its frequent juxtaposition of rage and indignation amid this week's announcement that the HBO Go app is now available for Playstation 4--except for Comcast subscribers.
HBO's new a la carte service reportedly will be called "HBO Now," and it will launch next month, amid the April 12 season premiere of series hit Game of Thrones, with a $15-a-month price tag.
Continuing to complete an infinitely complex web of multiscreen rights deals that probably should have happened several years ago, Verizon, Time Warner Cable and HBO all announced key TV Everywhere agreements Tuesday.
By any measure, it's been a heck of a year for Major League Baseball Advanced Media, the digital streaming unit of MLB. Key to its success is Joe Inzerillo, VP and CTO, who oversees all aspects of technology for MLBAM.