A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services. Could Dish Network's new OTT offering, Sling TV, sway those cord-maybes?
Research firm Parks Associates says 17 percent of U.S. broadband homes are likely to subscribe to HBO's over-the-top, a la carte video service when it launches later this year.
Comparing premium cable networks like Starz, HBO and Showtime, with their subscription-only requirements, to Netflix, Amazon and Hulu, which rely solely on subscribers for revenue, Starz CEO Chris Albrecht told investors this week that established players in the media and entertainment industry--networks, distributors and MVPDs--need to start playing the same game as subscription video on demand providers. And that means creating more original content and finding innovative ways to expand their subscriber base.
Those in the online video industry got to see their market mature significantly during 2014. After years of mediocre content and audience that forced the segment to take a backseat to pay TV, the online video space blossomed this year with headlining developments.
The No. 1 pay-TV operator is finally going to let users of the top OTT device stream the leading premium channels. According to an FCC document just unearthed by Re/code, Comcast and Roku quietly reached an agreement in late November that will let the MSO's subscribers stream HBO Go and Showtime Anytime on their Roku devices.
HBO will outsource the technological backbone of its new streaming service to a white label solution provided by Major League Baseball Advanced Media and launch the new product in April, coinciding with the season premiere of Game of Thrones.
With traditionally linear TV companies now at the point where they must invest significantly more in IP video delivery, and no clear monetization strategy yet gelling, investors want to know if TV is still a good bet. It is--if broadcasters and networks can wrap their heads around OTT delivery.
Developing a new over-the-top, a la carte service is bound to create drama for HBO at some level. Some of that was revealed today as reports surfaced that the premium network will outsource its streaming to MLB Advanced Media--and news broke that HBO's chief technology officer, Otto Berkes, has resigned.
Terms in HBO's carriage agreement with DirecTV could hinder the Time Warner Inc. premium network's plans to extend its service to an online a la carte model in 2015, the Wall Street Journal reports.
HBO may not have disclosed much, at all, about its planned standalone over-the-top service in the United States, but the premium network is about to make waves in China, announcing a deal with online video giant Tencent that will see many of its series distributed through Tencent's website "in the very near future." Terms of the deal were not disclosed, The Wall Street Journal reported.