Microsoft this week formally announced availability of its NUads interactive-TV advertising platform for Xbox Live, along with three major advertiser customers already working with the new format.
Interactive TV technology provider Ensequence said Thursday that it secured commitments for about $26 million from investors in a funding round that was led by Myrian Capital. The company also named
Interactive TV pioneer Gary Lauder and Dallas Mavericks owner and HDNet founder Mark Cuban have invested in social TV startup Flingo, which uses automatic content recognition technology to let users
Rather than use cable's EBIF interactive TV platform to let subscribers access interactive TV programming, Comcast ( Nasdaq: CMCSA ) is turning to Web applications to deliver enhanced programming...
DirecTV's ( Nasdaq: DTV ) expansion into hotels may be impacting top hotel entertainment and pay-per-view programming provider LodgeNet ( Nasdaq: LNET ), which reported $94.7 million in first-quarter
AT&T Labs ( NYSE: T ) is developing new TV technology that it says could give multichannel service providers the ability to offer customers personalized TV recommendations to subscribers based on
Comcast ( Nasdaq: CMCSA ) has developed technology that could allow subscribers to use cable set-tops to search the Web for video and buy products featured in TV programs with their remote controls,
Verizon ( NYSE: VZ ) is teaming up with ESPN and interactive TV technology vendor Ensequence to let its FiOS TV subscribers access and edit their NCAA Men's Basketball Tournament brackets through their
Cablevision ( NYSE: CVC ) on Monday named former SeaChange International ( Nasdaq: SEAC ) and Time Warner Cable ( NYSE: TWC ) executive Yvette Kanouff EVP of engineering and software design.
Time Warner Cable ( NYSE: TWC ), Comcast ( Nasdaq: CMCSA ), Cablevision ( NYSE: CVC ) and other MSOs say they want advertisers to shift spending from the Internet to advanced advertising platforms on