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NBC

Latest Headlines

Latest Headlines

NBC stations refuse to air Comcast attack ad from conservative PAC

NBC stations in five election "battleground" states have refused to air a two-minute commercial from a conservative political action committee attacking parent conglomerate Comcast for alleged liberal bias.

Comcast to use Super Bowl to promote TV Everywhere initiatives

Comcast plans to punctuate its ongoing TV Everywhere promotion campaign with a blowout Super Bowl Sunday, during which it will stream 11 hours of programming to anyone with a compatible IP device, no pay-TV subscription required.

Aereo gets positive report on viewership as court OKs asset sale

While its 12 remaining employees are presumably packing up the last items from their offices before shutting off the lights, Aereo got a couple of pieces of good news before the year ended. The most important one: an okay from the federal bankruptcy court to sell off its assets. The intriguing one: its subscriber base grew 40 percent between December 2013 and June 2014.

NBCU doubles down on TV Everywhere, launches authenticated broadcast streaming platform

NBC has announced plans to launch a live stream of its broadcast network, but is doing so within the confines of the TV Everywhere model.

Broadcasters' stock prices jolted by Aereo verdict, but level off fast

Announced at around 10 a.m. EST, the U.S. Supreme Court's 6-3 verdict against disruptive video-on-demand platform Aereo delivered an immediate, upward stock-price jolt to the publicly traded portion of the victorious broadcast TV world.

Industry split on whether NBC overpaid for Olympics

NBC locked up its exclusive coverage of the Olympic Games through 2032 with its preemptive $7.7 billion bid, underscoring the company's long-term strategic plans. But there are some differences of opinion within industry circles as to whether the company paid too much for the Games or whether it got them for a bargain.

Video news takes off online, Pew says, but are viewers tuning in?

Young people looking to make a career in journalism should focus on the burgeoning digital media world, a Pew Research report on the state of the media suggests. But it's not all roses: Viewership of online video-based news isn't growing, and many native digital news outlets have yet to turn a profit.

Multiplatform viewing boosts NBC ratings for Sochi

In today's spotlight, FierceOnlineVideo takes a look at the ratings that NBC generated from its multiplatform coverage of the Winter Olympics in Sochi.

Online video traffic peaks at 1.6 Tbps during U.S.-Russia hockey game, boosts Sochi Olympics to record

Increased use of second-screen devices has boosted the Winter Olympics in Sochi to a new mark: the Games have generated more online video streams than any other Olympics in history, despite having fewer events than the Summer Games. But the event has created a correlating increase in malicious attack traffic as well.

A look at the technology bringing the Sochi Olympics online

The Sochi Olympics are in full swing, and while much of the content is restricted to authenticated pay-TV subscribers, that doesn't change the technical hurdles involved in delivering high-quality video to American viewers online. In a special report, Samantha Bookman, managing editor for  FierceMarkets ' Wireline Group, looks at some of the technology behind the Sochi Olympics and examines the various ways consumers can watch online.