Offering some of the most illuminating data available in the murky area of audience research for streaming content, Sandvine's latest bi-annual traffic trends report shows fledgling SVOD service Amazon Prime Instant Video has nearly doubled its footprint over the last six months as usage for the sector's dominant player, Netflix, has remained largely flat.
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Research company Nielsen will begin measuring the audiences of major SVOD services like Netflix and Amazon, providing programmers insight into how much their content is being streamed for the first time.
Netflix has crossed a threshold in the United Kingdom that it has been unable to surpass in the United States, with telco giant BT now bundling in the SVOD programmer as part of the regular pay-TV service it offers to subscribers.
shomi, the new SVOD service being jointly launched by Canadian pay-TV operators Rogers Communications and Shaw Communications, has launched.
On Halloween, Sanford C. Bernstein analyst Todd Juenger scared the entire media industry, tying the current 4 percent third-quarter drop in total day C3 ratings to an uptick in SVOD usage. Deadline Hollywood 's David Lieberman takes it further by assigning blame: Media conglomerates, he says, shot themselves in the foot by letting SVOD services like Netflix put their shows into its $8.99-a-month streaming smorgasbord.
Atlantic Broadband has become the latest MSO to use Netflix programming to try to sell pay-TV services, offering three months' free service from the SVOD company to new customers who sign up for its TiVo-enabled bundles.
Linear broadcast television has lost 4 percent of its total audience this fall, but Sanford C. Bernstein analyst Todd Juenger doesn't think the viewers left the couch. In his latest report, Juenger says TV watchers are simply migrating to online SVOD services like Netflix and Hulu.
Netflix has become such a powerful programming force, MVPDs are now using it to market their wares instead of their own programming bundles. That's the compelling thesis of a Monday BTIG Research blog post from analyst Richard Greenfield, who takes aim at a new Verizon FiOS promotion that puts Netflix at the heart of a triple-play service offering.
The top three SVOD services, Netflix, Hulu and Amazon Prime, will collectively spend $6.8 billion to acquire already produced, non-original, "off-network" programming next year. That is 31 percent more than the $5.2 million they'll spend in 2014.