FierceOnlineVideo takes a look at how over-the-top video viewers are watching, accessing and talking about the content they're seeing, drawing on numbers from the second quarter from some of the top audience measurement firms including Nielsen, comScore and Rentrak. Special report
At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.
How are audiences watching video today? FierceOnlineVideo takes a look at how OTT viewers are watching, accessing and talking about the content they're seeing, drawing on numbers reported by some of the top audience measurement firms including Nielsen, comScore and Rentrak.
Cable TV advertising experienced a slight increase of 1 percent for the month thanks to a strong showing by MTV and the Discovery Channel. Overall TV ad spending was up 7 percent in July compared to the previous year, according to Standard Media Index.
Here's the good news for pay TV: The recent Republican presidential primary debate was the highest-rated non-sports cable telecast of all time, giving Fox News more than 24 million viewers and underscoring the cultural relevance of TV broadcasts. Further, the cable news network reported it pulled in 7.9 million viewers in the key 25-54 year-old demographic.
As Nielsen gets ready to embark on the biggest change in the way it counts TV viewers in three decades, the major broadcast and cable networks recently voted on whether to push Nielsen to delay deployment of its news systems.
If the Will Ferrell-Kristen Wiig Lifetime Original movie A Deadly Adoption was a bit of a head-scratcher for fans of the comedic duo, the movie's weekend debut still scored a solid win for social media engagement.
Broadcast TV networks not named ABC suffered a bit of a ratings hit as the NBA Finals swung into gear, with Game 1 stealing views away from NBC and CBS. But a poor broadcast showing may no longer be the kiss of death for struggling new series.
Nielsen will begin measuring ad delivery for over-the-top content delivered on the leading streaming device/software platform, Roku. According to a joint announcement, made amid the NewFronts presentations to advertisers by digital video companies this week, the data will be made available through Nielsen's Digital Ad Ratings service.
What are online audiences watching this year? How are they engaging with their content across platforms? In this quarterly update we'll present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen.