SVOD services like Netflix, Hulu and Amazon Video are now in about half of U.S. homes, matching penetration of DVRs, Nielsen said in its latest study.
Cord cutting/shaving accelerated in May, with pay-TV down 2.2 percent in U.S. homes, year-over-year, and cable networks off 3.2 percent in terms of subscriptions, according to Nielsen data worked over by Pivotal Research analyst Brian Wieser.
Dish Network has signed separate multi-year agreements with Nielsen and comScore to provide the research companies with data from its network of pay-TV set-tops.
U.S. pay-TV households dipped below the 100 million benchmark during the fourth quarter, according to Nielsen, falling to 99.44 million.
Locked in a media war with a bearish analyst, ESPN is promoting revised data from Nielsen indicating that cord-cutting wasn't nearly as bad last year as earlier reported.
Sprint said it has doubled the number of markets in which it offers "LTE Plus" and cited recent Nielsen data indicating its network is faster than those of Verizon, AT&T and T-Mobile. And the beleaguered carrier criticized some other network-measurement methods used by its competitors.
Facing a growing demand from the advertising and television industries for more reliable measurement of streaming media, Nielsen is partnering up with Facebook to morph its current Twitter TV Ratings into a new metric it has dubbed "Social Content Ratings," The New York Times reports.
In television's most disrupted hour, pay-TV operators are in a prime position to not only control the broadband infrastructure that will transport the video of the future, but also to facilitate the advanced advertising schemes that will support it.
Generating perhaps what is the first piece of notable data since Nielsen agreed to measure audience usage on Roku in April, the research company found that 27 percent of viewing on the OTT platform is done by more than one audience member.
As the media and entertainment industry changes around them, traditional broadcasters are getting more flexible about how they manage TV series and increasingly relying on metrics beyond traditional Nielsen ratings to determine whether a show gets the axe. Those changes are reflected in the first wave of cancellations for the fall season, the New York Times reports.