Further upping the ante in the race to measure TV audiences, Nielsen has announced a partnership with Adobe to create a new cross-platform tool for tallying online TV and other digital content, slated for release in 2015.
Rentrak has secured a new patent on a set-top box technology that lets the device know when a TV set is turned on and off.
The battle for TV ratings supremacy between long-dominant Nielsen and insurgent Rentrak has heated to a boil, with the incumbent taking shots at its fast-emerging rival as Nielsen handled an embarrassing, poorly timed PR crisis brought on by a software glitch.
Taking a major step forward in its bid to challenge Nielsen in the business of TV audience measurement, Rentrak has acquired the Kantar business unit from advertising conglomerate WPP for $98 million in common stock.
The migration of consumer TV viewing habits seems to be approaching a tipping point, with Nielsen reporting dramatic rises in Internet and mobile video usage at a time when linear TV consumption is trending slightly down.
Despite reports to the contrary, the broadcast television audience may be keeping over-the-air viewing alive and well, a study from Nielsen suggests. Broadcast-only households grew 4 percent year-over-year in the first quarter of 2014.
Consumers are spending 65 percent more time using mobile apps than they were two years ago, according to data recently released by Nielsen. The company's report was based on data gathered through its on-device software, Mobile NetView 3.0, from more than 5,000 panelists using iOS and Android who were 18 years old or older.
AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.
New York Times columnist Josh Barro explains why consumers will probably not save money if they are allowed to unbundle their cable TV packages. Consumers may only have to take the channels they want, but they'll pay more for them.
There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.