Despite reports to the contrary, the broadcast television audience may be keeping over-the-air viewing alive and well, a study from Nielsen suggests. Broadcast-only households grew 4 percent year-over-year in the first quarter of 2014.
Consumers are spending 65 percent more time using mobile apps than they were two years ago, according to data recently released by Nielsen. The company's report was based on data gathered through its on-device software, Mobile NetView 3.0, from more than 5,000 panelists using iOS and Android who were 18 years old or older.
AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.
New York Times columnist Josh Barro explains why consumers will probably not save money if they are allowed to unbundle their cable TV packages. Consumers may only have to take the channels they want, but they'll pay more for them.
There's a lot of noise about viewers moving away from traditional TVs in favor of the Web or an app on their mobile devices, but new research from Nielsen found folks still like watching programming on their old-fashioned TV sets, spending an average of 55.5 hours watching traditional TV. That compares to nearly 15 hours on time-shifted TV; 34 hours using the mobile Web or an app on a smartphone; and about 28 hours via the Internet on a computer. The data comes from Nielsen's Cross Platform Report based on third-quarter 2013 data.
While the 500-channel universe predicted by John Malone more than two decades ago is still in the distance, Americans now have access to 189 TV channels to watch on average. And they watch about 17 of them on a regular basis, the latest research from Nielsen's Advertising and Audience's Report said.
A financial analyst is pouring water on recent studies that say online video advertising will overtake TV ads within the next few years. Television still has much greater reach than online video, with 115.6 million TV homes in the United States, and isn't likely to end its reign anytime soon.
Wearable computing is still a nascent industry, although Google, Samsung Electronics and others are doing their best to hurry it along. According to a new report form research firm Nielsen, most U.S. consumers are aware of such devices but might not buy them en masse because they are too expensive.
Nielsen reversed its decision to include viewers who rely solely on broadband Internet connections to consume video in its ratings sample, in a victory for the National Association of Broadcasters and the local TV stations that it represents.
Comcast is teaming with Nielsen to determine a way for advertisers to insert current ads into on-demand episodes that are being viewed by consumers days after they originally air.