Nielsen will begin measuring ad delivery for over-the-top content delivered on the leading streaming device/software platform, Roku. According to a joint announcement, made amid the NewFronts presentations to advertisers by digital video companies this week, the data will be made available through Nielsen's Digital Ad Ratings service.
What are online audiences watching this year? How are they engaging with their content across platforms? In this quarterly update we'll present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen.
Clinging to its position as television's dominant audience ratings provider, Nielsen said it will begin offering it customer data on Netflix and Amazon Prime SVOD audience usage sometime in the middle of this year.
Households that have at least one SVOD (subscription video on demand) service, like Netflix, Amazon Prime or Hulu, are above-average across the board when it comes to ownership of streaming-capable devices, PCs, tablets, and HD or smart TVs, according to Nielsen's latest audience report.
The NCAA decision to create a four-team playoff to determine college football's champion was a boon to ESPN.
Fox News' total audience performance has declined by 21.4 percent since its parent company removed it from 14 million Dish Network homes on Dec. 20, according to Nielsen ratings data pulled exclusively for FierceCable by the research department of a leading media agency.
Netflix Chief Content Officer Ted Sarandos said Wednesday that the SVOD service will resist pressure to release the audience performance of its programming "for as long as we can."
Comcast-owned CNBC, which is part of NBCUniversal has dropped audience measurement icon Nielsen in favor of Cogent Reports, grousing that Nielsen misses target audiences in, among other places, "five star hotel rooms (and) country clubs."
It appears that media companies are taking to heart last year's predictions about advertising and audience measurement. On Tuesday, CNBC announced it is dropping Nielsen measurement of its daytime audience and instead will rely on Cogent Reports, the syndicated division of Market Strategies International, a marketing and research firm.
Cable TV programmers experienced watershed erosion of their audiences in 2014, with primetime L+7 ratings for adults 18-49 dropping 8 percent across networks, according to Nielsen.