As Nielsen gets ready to embark on the biggest change in the way it counts TV viewers in three decades, the major broadcast and cable networks recently voted on whether to push Nielsen to delay deployment of its news systems.
If the Will Ferrell-Kristen Wiig Lifetime Original movie A Deadly Adoption was a bit of a head-scratcher for fans of the comedic duo, the movie's weekend debut still scored a solid win for social media engagement.
Broadcast TV networks not named ABC suffered a bit of a ratings hit as the NBA Finals swung into gear, with Game 1 stealing views away from NBC and CBS. But a poor broadcast showing may no longer be the kiss of death for struggling new series.
Nielsen will begin measuring ad delivery for over-the-top content delivered on the leading streaming device/software platform, Roku. According to a joint announcement, made amid the NewFronts presentations to advertisers by digital video companies this week, the data will be made available through Nielsen's Digital Ad Ratings service.
What are online audiences watching this year? How are they engaging with their content across platforms? In this quarterly update we'll present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen.
Clinging to its position as television's dominant audience ratings provider, Nielsen said it will begin offering it customer data on Netflix and Amazon Prime SVOD audience usage sometime in the middle of this year.
Households that have at least one SVOD (subscription video on demand) service, like Netflix, Amazon Prime or Hulu, are above-average across the board when it comes to ownership of streaming-capable devices, PCs, tablets, and HD or smart TVs, according to Nielsen's latest audience report.
The NCAA decision to create a four-team playoff to determine college football's champion was a boon to ESPN.
Fox News' total audience performance has declined by 21.4 percent since its parent company removed it from 14 million Dish Network homes on Dec. 20, according to Nielsen ratings data pulled exclusively for FierceCable by the research department of a leading media agency.
Netflix Chief Content Officer Ted Sarandos said Wednesday that the SVOD service will resist pressure to release the audience performance of its programming "for as long as we can."