Operators are well aware of the threat that OTT presents, although some of their views--for example, that subscribers only use OTT apps because they are cheap--may be slightly off kilter. Nevertheless, if operators are still in any doubt about the severity of the threat, two reports this week provided some stark figures to illustrate how big a threat OTT is set to become.
Flipping the way mobile voice and data are priced is a bold and yet essential move. Mobile operators can now benefit from and embrace increasing use of all kinds of in-house and OTT services and applications.
The telecoms market in Europe continued to face macroeconomic uncertainty (particularly in Southern Europe) price-driven competition and further regulatory impacts in 2012. However, some positive stories emerged during the year: mobile data revenue grew solidly and the fixed revenue mix improved further as broadband penetration continued to rise.
France Telecom Orange said its over-the-top communications app Libon will become compatible with Joyn and offer Rich Communications Services (RCS) later this year once the app has been rolled across the operator's European footprint.
Deutsche Telekom announced the availability of the Joyn platform to all its iPhone users, giving them access to the operator-supported messaging platform along with Android customers, who already had access to the service via a downloadable app.
Operators stand to lose more than $3 billion (€2.3 billion) in mobile messaging revenues will be lost to operators between 2012 and 2017 as consumers are attracted to use over-the-top messaging services, according to a new report from research firm Strategy Analytics.
BARCELONA, Spain--The CEOs of two of the world's largest mobile operators explained how they have been responding to the threat of over-the-top service providers like Skype, WhatsApp and others. They also bemoaned regulatory rules they said have hindered their ability to quickly respond to market changes and build lasting business models.
Kineto Wireless took the wraps off its Smart Comms client application, which it contends will enable operators to better leverage standard Rich Communications Suite (RCS) technology to enhance their current offerings and deliver new chat, VoIP and video services.
Over-the-top players are increasingly being courted for partnerships and revenue-sharing opportunities by fixed and mobile operators, claims a new report from the Chief Marketing Officer Council
New research from Analysys Mason claims the pricing of IP messaging using cross-platform apps or platform-specific services such as Apple's iMessage is clearly more attractive in comparison with operator-provided SMS.