The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
Verizon Wireless' Go90 over-the-top mobile video service wasn't a mobile-only service at the start of its life, but Verizon knew that's where it needed to focus its energy, according to Marni Walden, the company's EVP and president of product innovation and new business. Verizon also figured out along the way that if the carrier wanted to achieve massive mobile adoption across different operators, the service couldn't have the Verizon brand associated with it.
LAS VEGAS-- Verizon Wireless sent out private invitations to 5 million customers for its Go90 over-the-top mobile video service ahead of a nationwide launch later this month, according to a senior Verizon executive.
Verizon Wireless launched a trial version of its over-the-top mobile video service, called "Go90," aiming to lure millennials with short-form video and flex its digital advertising muscles.
Verizon Wireless plans to launch its over-the-top mobile video service, rumored to be called "Go90," in the coming days, and will initially offer free shows aimed at young viewers, according to a Bloomberg report.
Now that AT&T's deal with DirecTV is done and the company is moving to bundle wireless service with a national video offering, financial and industry analysts are divided over whether or not AT&Ts wireless business will see any material benefit from doing so.
Verizon Wireless said that its subscribers will be able to access HBO Now, the offering from the premium TV network that lets customers access its content without a TV subscription. Verizon also said that HBO content, though not necessarily HBO Now, will be part of its over-the-the-top mobile video service, which is continuing to get fleshed out.
Verizon Wireless' forthcoming over-the-the-top mobile video service will be called "Go90" and will offer users both full episodes of TV shows from certain networks as well as music videos and other shorter pieces of content, according to a Variety report. The report, citing information from a pre-launch website for the service that was live but has since been taken down, said that initially the service will be entirely free of charge.
Verizon Wireless' forthcoming over-the-the-top mobile video service will support sponsored data, with advertisers subsidizing the cost of consumers' video consumption, according to a senior Verizon executive.
Verizon Wireless will employ an advertising-based model for its planned over-the-top mobile video service, which a top executive at the carrier predicted could become a multibillion-dollar business over time. And that's the major reason why Verizon Communications just spent $4.4 billion to buy AOL.