Verizon Wireless' forthcoming over-the-the-top mobile video service will support sponsored data, with advertisers subsidizing the cost of consumers' video consumption, according to a senior Verizon executive.
Verizon Wireless will employ an advertising-based model for its planned over-the-top mobile video service, which a top executive at the carrier predicted could become a multibillion-dollar business over time. And that's the major reason why Verizon Communications just spent $4.4 billion to buy AOL.
Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.
Verizon Communications' $4.4 billion acquisition of AOL and its advertising technology could improve the carrier's forthcoming mobile-first, over-the-top video business, but it is a risky bet in a still-developing market, according to financial analysts. The analysts see some potential benefits to the deal--but lots of reasons to doubt that it will materially improve Verizon's overall position in the market, especially in wireless.
In a conversation with FierceCable, Sling TV CEO Roger Lynch discussed how Dish Network made the transition to IP-based video delivery, the potential for advertising via over-the-top services like Sling TV, changing views around programming, and more. Hot Seat
Facebook unit WhatsApp is finally launching voice calling service for its Android users. An updated version of the application is now available via Google Play and the company has promised to bring the feature to Apple's iOS shortly.
BARCELONA, Spain--Jibe Mobile CEO Amir Sarhangi thinks Rich Communications Services (RCS), carriers' answer to over-the-top messaging services, is not dead--far from it. For a long time it was hard to take that position seriously, but Sarhangi said that there is growing momentum behind RCS because smartphone makers are embedding phones with RCS software, which combines IP messaging and traditional SMS messaging into a single service.
A Skype co-founder is backing a new mobile messaging and media sharing service called Wire meant to disrupt Skype and other popular messaging apps. Fully 11 years after Skype was founded and three years after Microsoft bought Skype, Janus Friis is trying to give his former company a run for its money with Wire.
Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.
The over-the-top era is fully coming into view in the pay-TV market. It is an emerging, slimmed-down, lower-cost, digitally focused set of alternatives that operators hope will bring a legion of millennial-generation pay-TV holdouts into the fold. Special report.