Becoming the latest programmer to try to package its inventory for advertisers with greater insights as to what kind of viewers are watching it, A+E Networks has become the first to deploy Rovi's data-driven, targeted advertising platform, Ad Optimizer.
Pay-TV metadata and interface specialist Rovi has acquired four-year-old startup Fanhattan for an undisclosed sum.
In what the two parties described as a "first-of-a-kind agreement," the National Cable Television Cooperative has cut a licensing deal with Rovi for its digital terminal adapter guide, effectively giving all-digital customers more features for secondary televisions.
Rovi hired Arris and Motorola Mobility veteran John Burke to help it develop next-generation interactive program guides, naming him EVP and COO.
Top interactive program guide vendor Rovi could be poised to license IPGs that allow viewers to channel surf with voice commands, following a deal which could see it pay up to $69 million in cash to acquire voice search tech vendor Veveo.
Rovi said that Pennsylvania cable operator Armstrong is deploying its interactive program guides on systems that it has converted to an all-digital programming lineup.
Tribune Co. said it agreed to buy Sony's Gracenote subsidiary for $170 million, in a deal that could see its TMS division help pay TV distributors deliver interactive programming and advertising to viewers using TVs, tablets and smartphones.
Interactive program guide vendor Rovi said it scored a deal with Microsoft Corp. to supply it with TV listings data for its new Xbox One gaming console, which hits retail stores on Nov. 22.
AMSTERDAM – HEVC/H.265, the new video codec that's in the process of rolling out across the digital video ecosystem, is critical to the growth of over-the-top and mobile video, said Eric Grab, vice president of technology for Rovi Corp.
Interactive program guide technology vendor Rovi struck a deal with voice recognition software developer Nuance which the company said will allow consumers to use voice commands to navigate programming on TVs, tablets and other devices.